Federal Product Marketing Manager
- Reston, VA
- Department: Product Management
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
We’re looking for a versatile and creative Government Product Marketing Manager to join our Cortex product marketing team. You will take on a pivotal role by leading our go-to-market strategy that supports our thriving public sector and aerospace/defense business. This position will be based in our Reston, VA office once in-person office time resumes.
Drive awareness and adoption of Cortex across the public sector and aerospace/defense industries.
Work cross-functionally with our internal teams to design, plan and execute the go-to-market strategy that supports our thriving public sector and aerospace/defense business.
Develop content and adapt existing content, ultimately tailoring differentiated messaging to increase awareness and demand in the public sector and aerospace/defense industries to help drive sales.
Work cross-functionally to drive demand generation content creation, execution timelines and QA for implementation across digital channels - including web, paid search, display, paid social, email and content syndication
Managing content workflows to run successful public sector digital marketing campaigns across target accounts, segments, industries and personas.
Product Marketing. 5-7 years of product marketing experience.
Security Technology. Basic understanding of enterprise security technologies
Collaborator. Proven track record of working with matrixed and cross functional teams and establishing strong relationships with service deliver teams, marketing and field sales teams.
Writer. Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for customers, partners & sales.
Bachelor’s degree required, MBA is desirable.
Passion for cyber security and the continuous learning that comes as part of this field
Some technical understanding of how threats and security products work
Prior experience driving successful cross-functional projects and initiatives
Knowledge of the government market, including influencers, buyer personas, and buyer behaviors
A creative mindset and an eye for quality are crucial, along with the ability to grasp and translate technical capabilities into simple, compelling messages through written, verbal and visual communications.
Requires the ability to gather key analytical insights and translate into actionable intelligence
Prior experience in a cybersecurity discipline within the US public sector
Expert understanding of digital B2B buyers journey
Expert writing, communication and collaboration skills
Expert in analytics technologies and CRM: Salesforce.com
Bonus points: Eligible or have U.S. Government clearance
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.