Copywriter- Remote
- Full-time
Company Description
Palmetto is leading our world toward a clean energy future with revolutionary technology, full turnkey sales services, thousands of solar panel installations and an endless passion for all things sustainable. We’ve structured, financed and developed clean energy projects across 4 continents and 22 countries, and we’re not stopping anytime soon. We are a high growth company with a promote-from-within culture for talent development. We offer excellent traditional benefits such as unlimited vacation, medical, dental and vision coverage, and retirement plans. Our open layout office is located downtown Charleston, where our Team Members can enjoy cold brewed coffee on tap, the office dog, and culture building events like kickball or daily huddles. Our #1 Value is Customer Experience and we pride ourselves on over delivering. To learn more about our services, visit Palmetto.com
Job Description
Summary
As a member of the Marketing Team, the Copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand client’s, products/services, branding, and marketing goals.
Principal Duties
Strategic
Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies
Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand
Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
Understand the concept behind creative work and how it achieves client and business goals
Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
Stay on top of trends through business/industry monitoring and outside resources
Tactical
Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, considering responses from the target community
Ensure written materials are clear, concise and persuasive to help bring the program strategy to life
Understand target audience to translate copy and design into compelling creative
Write original copy and edit content for a range of corporate marketing and communications materials
Collaborate with a team from concept development to delivery of final product
Present copy concepts and final deliverables to teams
Revise copy based on feedback/direction
Proofread written work and online content
Juggle multiple assignments and work in a high-pressure environment
Manage time and establish priorities while maintaining flexibility to respond to changing demands
Help communicate creative ideas in presentations
Qualifications
Three to five years of relevant experience, preferably in an agency setting
A bachelor’s degree, preferably in English or related major
Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, Web, product, brand messaging and promotional copy
Experience in an environment working with marketing, advertising or PR campaigns, print and social media preferred
Ability to think strategically and conceptualize creatively
Strong presentation and verbal communication skills
Ability to work cross-functionally and with a fast-paced team
Ability to manage multiple projects and deadlines
Ability to own projects, demonstrate good judgment when working with team members and client contacts, and take initiative
Experience managing day-to-day changes at every level of detail
Additional Information
All your information will be kept confidential according to EEO guidelines.