Population Services International Myanmar (PSI/Myanmar) is a non-profit, non-political, non-sectarian organization and equal opportunity employer. PSI/Myanmar has been implementing health programs throughout the country for the past twenty-eight years.

Social Business Unit (SBU): Starting from early 2017, PSI/Myanmar set up a new business model called Social Business Unit under PSI/Myanmar – doing marketing & selling the products to the market by applying commercial business strategy and the products are playing in the lead role in the market.

Social Business Unit is looking for a qualified and experienced Marketing Manager.

The Marketing Manager will be responsible for all elements of Brand management.  The development, implementation and monitoring of Brand Marketing strategies, and ensuring that the desired marketing communication messages are efficiently delivered to customers. 

• Analyze consumer, market and category data to understand market, identify opportunities and deliver optimized brand & marketing strategies.

• Regularly gather, review and monitor consumer insight, market information and competitor strategies to keep up with the latest market intelligence and take necessary actions in time. 

• Responsible for developing, implementing & monitoring consumer advertising/promotion campaigns & trade marketing campaigns to ensure timely activation & success of activities. 

• Analyze data to evaluate the success of marketing activities and new ideas to improve. 

• Ensure communicating the right messaging to attract prospective customers & retain existing ones. 

• Collaborate with creative, media & advertising agencies to deliver campaigns. 

• Strengthen brand communications in digital media to further engage consumers in on-line and social media platforms. 

• Collaborate with key cross-functional partners: Sales team, Consumer Insights, Supply Chain team, Finance and External Agencies. 

• Build annual budget and ensure cost-effective spending of all activities & projects within budget line. 

• Participate & add input in Product Development, Price Planning, Distribution Strategy Development. 

• Participate in Supply Planning to ensure that stocks are available at all times. 

• Must be a university graduate with business degree or marketing related degree. 
• Must have at least 3-5 years of experience in related field. 
• Computer literacy is required, including proficiency in standard business applications included in Microsoft Office Suite, particularly Excel, Word, PowerPoint and Access.
• Significant experience and understanding across breadth of core marketing fundamentals.
• Familiarity with the latest market trends & has good analytical skills to forecast and identify trends. 
• Strong understanding of consumer insights to develop hypothesis and in using research to confirm marketing strategies.Brand leadership - proven experience of creating and repositioning brands to meet against consumer needs. 
• Innovative – creative strategist who is comfortable challenging status quo, brings creativity to problem-solving & develops different ways of working that add value.
• Strong track record of taking business projects from concept to delivery (activation, innovation). 
• Collaborative high-capacity leadership to influence others, encourage teamwork, and build strong relationships. 
• Proactive approach –a real self-starter with proven ability in managing multiple complex and hands-on projects.
• Exhibits a “can do” attitude and a willingness to take on significant challenges.
• Budget management skills and excellent verbal and written communication skills.

How we select the right candidate:

Evidence-based selection would be applied through the written assessment, personal interview, and reference check for being fit with the proven skills, experience, and abilities indicated in the announcement.

Please join us by applying through the link: Your application along with Resume should be submitted ONLY online before November 16, 2023 (Thursday).

The applicant is compulsorily required to declare in advance should there be any relative or family member currently employed in PSI by filling out the “Conflict of Interest Form” and the form link will be included in the reply email. Failure to do so can lead to not being employed at PSI/Myanmar even after successful selection.