Marketing Consultant
- Full-time
Company Description
One of Maryland's leading largest gas and electric utility.
Job Description
• Experience managing initiatives and programs across traditional and digital marketing channels
• Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Develop email campaigns, manage email database, and help increase customer experience
• Proficient using Eloqua or other, similar marketing automation technology
• Highly analytical and able to derive meaning from data through A/B testing and email optimization.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Manage email reports and establish email strategies
• Manage and build email lists and campaigns, including design templates
• Create and implement email campaigns and customer rendition programs: onboarding, promotions, etc.
• Manage emails, develop email roadmap, and conduct QA testing email assets and ensure successful deployment
Qualifications
- Energy Efficiency (residential & commercial) programs group
- This role is someone that is concentrated on their email marketing presence (with the new tool they bought)
- Will be responsible for website updates too (making ONLY content updates)
- Primarily email marketing with Oracle Eloqua platform
- Working with one of many agencies to create emails, develop email campaigns using data analytics, working with website updates as needed
- Will work with multiple departments across BGE
- Currently using SharePoint for content management system
- Looking for someone with 5 years exp or equivalent
- Need to be able to work in fast paced environment (across multiple groups)
- Excellent communication & organizational skills
- Need someone that is a Do'er, needs to be able take initiative
- Would be nice to have the Oracle Eloqua experience (or experience with an email automation tool) preferred
- Web content editing experience preferred
- Experience on the creative marketing side of things preferred
- html experience would be nice
Additional Information
All your information will be kept confidential according to EEO guidelines.
IF THIS IS THE JOB OPPORTUNITY FOR YOU GIVE ME A CALL AT 832-917-0047. I want to know more about your preferences.
If in case you know someone who might be interested for this, feel free to pass it along. I look forward to hearing from you!