Senior Director of Marketing: Demand Generation, Digital, and ABM

  • Full-time
  • Travel Required: 0 - 9%

Company Description

At Optiv, we’re on a mission to help our clients make their businesses more secure. We’re one of the fastest growing companies in a truly essential industry.

In your role at Optiv, you’ll be inspired by a team of the brightest business and technical minds in cyber security. We are passionate champions for our clients, and know from experience that the best solutions for our clients’ needs come from working hard together. As part of our team, your voice matters, and you will do important work that has impact, on people, businesses and nations. Our industry and our company move fast, and you can be sure that you will always have room to learn and grow. We’re proud of our team and the important work we do to build confidence for a more connected world.

Job Description

Who we are looking for:

An accomplished Marketing leader with proven success leading the delivery of and Digital, Demand Generation and ABM programs within the cybersecurity industry.  The successful candidate will be highly experienced in marketing with an accomplished background that incorporates elements of digital marketing, demand generation, and ABM program implementation.

How you’ll make an impact:

Leading multiple marketing teams focused on collaborating with leaders across the company including Services, Sales, and Partner Management to deliver outstanding outcomes for Optiv’s expansion with existing and new client targets. This role brings together elements of the critical components related to digital, demand generation and account-based marketing (ABM). 

  •  Develop, lead and coach a marketing team 8 direct reports and 30+ employees
  •  Provide thought leadership and new approaches around Digital marketing, Demand Generation and ABM
  • Own the thought leadership pipeline for Optiv and coordinate across the company to tap into the resident expertise and insights across the business, translate them for external consumption, and amplify
  • Act as a key member of the marketing leadership team and help drive our marketing strategy and execution game plan
  • Support Optiv’s core business strategy to achieve revenue goals and alignment with key partners around bi-directional marketing planning. This includes navigating between Optiv objectives and partner objectives to develop mutually beneficial marketing programs
  • Design, plan and manage integrated demand generation campaigns.  Measure, analyze and report on all campaigns for effectiveness and manage performance through KPIs such as cost per lead and cost per acquisition, adjusting the channel mix and messaging when needed
  • Lead and execute ABM campaigns across email, social, direct mail, and web with the support of cross-functional marketing operation efforts.  Conduct analysis across campaigns to continuously optimize campaign and channel performance
  • Manage a budget that meets company goals for pipeline growth.  Oversee campaign budgets, timelines, resources, processes and technologies
  • Enhance marketing automation understanding across the business, with emphasis on lead nurturing, lead prioritization, lead routing, and driving funnel stage progression

Qualifications

 

  • Demonstrated Marketing leadership success, particularly demonstrated in a B2B services-intensive business, ideally within cybersecurity
  • Proven ability to come up to speed on new businesses and markets quickly and to develop internal networks
  • Proven success leading large teams at a medium to large ($500M+) organization
  • Budgetary and fiscal responsibility reporting to the C-Suite
  • Bachelor’s degree, MBA preferred

 

Additional Information

Why you'll love it here:

If you are seeking a culture that supports growth, fosters success and moves the industry forward, find your place at Optiv! Optiv's mission is to deliver comprehensive, integrated cybersecurity programs to optimize customer security programs to be more effective, efficient, manageable and measurable. Our aim is to become the world's largest cybersecurity solutions integrator by leveraging our expertise in security technology, market leading services, and innovative approaches. We have served more than 12,000 clients of various sizes across multiple industries, we offer an extensive geographic footprint, and have premium partnerships with more than 350 of the leading security product manufacturers. Optiv is a privately-held company backed by KKR, a leading global private equity firm.

With Optiv you can expect:

• An entrepreneurial and collaborative environment

• A competitive total rewards program

• Professional training opportunities

• An engaging and fun culture

• Opportunity to work with industry-leading, talented peers

Additional information

All your information will be kept confidential according to EEO guidelines.

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Optiv is an equal opportunity employer. All qualified applicants for employment will be considered without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, status as an individual with a disability, veteran status, or any other basis protected by federal, state, or local law.

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