Field Marketing Manager, DACH, m/f/x

  • Munich, Germany
  • Full-time
  • Department: Marketing

Company Description

As the most adopted digital experimentation software platform, Optimizely is enabling the world’s largest brands turn their data into best-in-class customer experiences. The platform’s ease of use and speed of deployment empowers organizations to create and run experiments that help them make better data-driven decisions, allowing businesses to dramatically drive up the value of their digital products. Headquartered in downtown San Francisco with offices in New York, Austin, Amsterdam, London, Cologne, Munich and Sydney, we have grown from an easy-to-use A/B testing product into a premier test and learn platform.

Job Description

At Optimizely, the regional Marketing Manager is responsible for planning and executing marketing programs/activities in the region to create awareness, generate demand, accelerate pipeline and retain customers. As the Marketing representative in the DACH region, you will work closely with the regional Sales, Partners and Customer Success teams as well as with the EMEA Marketing and the Global Marketing Team in our San Francisco headquarters. You are an experienced marketer with a consistent track record in B2B Tech marketing and report to the Head of EMEA Marketing with a dotted-line to the DACH Country Manager. Do you want to join a close-knit and motivated team of international marketers where you can contribute with your regional specific expertise? Then, we are looking for you!

What you’ll do

  • Build and maintain the regional marketing plan supporting EMEA and regional objectives and own the DACH marketing calendar.

  • Generate demand (leads) with EMEA build central marketing programs and local activities.

  • Build the brand with and for our key target audiences.

  • Manage the forecast and budget for the region.

  • Join the regional management and sales meeting for planning and alignment.

  • Lead region-specific marketing initiatives focused on our audiences.

  • Optimize our communication and localization, localize and execute integrated campaigns supporting the full customer lifecycle with focus on generating top of funnel marketing qualified leads, nurturing through funnel and up/cross-sell campaigns.

  • 3rd party vendor management for strategic partnerships to generate demand and create awareness.

  • Work with the EMEA digital marketing lead for central and local programs (SEM, Paid Social, Organic Social, Display Advertising).

  • Plan and execute a range of events including in-house events, 3rd party conferences, seminars, webinars, both direct and collaborating with partners.

  • Over time work on the customer marketing program for your region for customer advocacy, hosting user groups and use the global framework for sales references.

  • Support the PR activities driven by our global team and the local PR agency.

  • Be accountable for reporting on performance metrics for all of the marketing activities in your region, including regular communication and recommendations to colleagues in Sales and Marketing.

  • We would love to have you regularly visit the EMEA HQ office in Amsterdam to work with the central marketing team.



  • Minimum 6 years B2B marketing experience.
  • You have gained experience running a regional marketing function, EMEA demand generation or country-specific marketing communications preferable in a fast-growing, software/SaaS company.

  • Proven track record of building alignment with local sales teams and partners to drive success in your market.

  • Shown effectiveness in contract negotiations and vendor management.

  • You are passionate about customer-centric marketing.

  • Marketing Automation knowledge and preferably prior experience with and Marketo.

  • Digital and social marketing knowledge / experience driving inbound marketing.

  • Excellent project management and communication skills.

  • Creative and out of the box thinking to make us move forward and grow in the DACH market

  • Fluent German and good English communication skills

  • The ability to travel 25% of the time is a must for this role


Additional Information

At Optimizely, we offer a wide array of benefits and perks to help our employees strike just the right balance between work time and personal time. We’re all about optimizing productivity by maximizing joy.

  • Lunch allowance and a wide array of in-office snacks

  • Commuter benefits

  • Competitive vacation policy

  • Health insurance, including dental

  • Quarterly wellness subsidy

  • Training budget

  • Pension plan

  • Pre IPO stock options

  • 17 weeks full paid parental leave for new parents

  • Team outings

  • Community volunteering

  • Working with a great team, in an amazing office and having a huge impact!

We embody inclusion, which is reflected in our company values where we embrace diversity and equal opportunities for everyone.

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