Product Marketing Manager, Competitive Intelligence

  • San Francisco, CA, USA
  • Full-time
  • Department: Marketing

Company Description

Optimizely is the world's leader in Digital Experience Optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises.

Job Description

We’re looking for a creative, talented, and dynamic Competitive Intelligence Marketing Manager to work out of our global headquarters in downtown San Francisco.  

This is a strategic, high-impact product marketing role that will own competitive intelligence to inform corporate/product strategy and enable our global sales teams to win in competitive deals. You will work closely with our product marketing, product management, and sales teams to drive differentiation and growth with key audiences.


  • Become a market expert in the digital optimization space for marketing, product team, and developer audiences.

  • Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go to market strategies

  • Craft insight & analysis to assess current & emerging competitive trends

  • Develop differentiating messaging & positioning for Optimizely backed by customer evidence

  • Work with our enablement team and sales leadership to develop an “always on” program to educate the sales team and roll out sales tools and programs to drive up our win rate.

  • Be the primary product marketing contact for the enablement team to continuously improve

  • Develop and maintain competitive landscape content including web site pages, presentations, demos, and other assets

  • In conjunction with demand gen, formulate and execute competitive campaigns

  • Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings



  • 4+ years in product marketing and/or competitive intelligence

  • Prior experience in product management and/or sales enablement a plus.

  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging

  • Strong analytical skills, with demonstrated capabilities interpreting data and qualitative info and distilling into actionable key takeaways

  • Excellent competitive messaging and positioning skills at both business and technical levels (working with technical subject matter experts)

  • Background in B2B, enterprise software or SaaS/Cloud space, martech or analytics background a plus.

  • Strong internal communicator and collaborator.

  • Self-starter with ability to build programs from scratch: Must have a positive attitude and willingness to roll-up your sleeves and get things done

  • Experience using Optimizely a huge plus.

Additional Information


  • Catered in-office lunch on weekdays
  • Laptop and desktop computer
  • Working with a great team and having a huge impact!


At Optimizely, we embody inclusion and embrace diversity. Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit. Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.  All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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