Demand Generation Manager

  • San Francisco, CA, USA
  • Full-time
  • Department: Marketing

Company Description

Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises.

Job Description

Optimizely is looking for an experienced Demand Generation Manager to join the North America marketing team in San Francisco. This person should have expertise in crafting and executing successful demand generation programs for the enterprise segment, while collaborating closely with product marketing, sales, SDRs, and external agencies and vendors. We are looking for someone who can take full ownership of integrated campaigns, uncover new opportunities, move quickly, and has a strong appetite for growth.

If you’re looking to roll up your sleeves, make an immediate impact, and be a high-visibility marketer within the organization, this role might be for you.


  • Plan and execute end-to-end demand generation programs, which include, but are not limited to, webinars, emails, nurtures, paid media, content syndication, etc.

  • Develop and execute innovative, multi-channel campaigns to drive enterprise MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.

  • Manage agency and contractor relationships, expectations, and budgets

  • Develop a comprehensive marketing plan to drive net new prospects to a large-scale digital conference. Communicate internally to the business on progress and results, and support project management to execute conference and provide a delightful experience to prospects and existing customers.

  • Own the NA customer webinar program by partnering closely with product marketing and sales. Provide a stage for customers to share their Optimizely stories, ensure that customers have a seamless experience, and communicate progress and results to internal teams.

  • Partner with NA SDR team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team.

  • Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams.


  • Bachelor’s degree in business, marketing, or related field

  • Minimum of 4 to 6 years of full-time marketing experience

  • 2+ years of demand generation/campaigns experience

  • Experience implementing enterprise-level demand generation programs

  • Tactical, hands-on experience with lead forecasting, reporting, and analysis

  • Proven experience working with paid media and content syndication vendors

  • Experience developing compelling messaging and voice across all digital channels

  • Experience managing third party vendors including agencies and contractors  

  • Experience partnering with SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey

  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment

  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Additional Information

At Optimizely, we embody inclusion and embrace diversity.  Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit.  Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.

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