Director, Product Marketing

  • San Francisco, CA, USA
  • Full-time
  • Department: Marketing

Company Description

Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises.

Job Description

We’re looking for a creative, talented, and dynamic Senior Director, Product Marketing to work out of our global headquarters in downtown San Francisco.  

This is a strategic, high-impact leadership role that will drive significant brand awareness and growth about the full spectrum of Optimizely’s capabilities. This is a team leadership role that will manage our core product marketing functions such as customer evidence, competitive intelligence, and manage a team of in-market PMM team members.

The selected candidate will report directly to our VP of Product Marketing.

  • Extend Optimizely’s #1 position in data-driven marketing with aspirational and fearless marketing that showcases our product innovation and thought leadership.

  • Build and execute the go-to-market for our brand level strategy - including positioning, messaging, campaigns and sales enablement.

  • Build out a team to manage competitive intelligence programs, customer evidence, vertical marketing, and EMEA product marketing.

  • Empower a rapidly growing sales force to close more deals, faster, and at a higher selling price. 

  • pricing, and competitive analysis.

  • Collaborate across the organization to create thought leadership content for our products and target verticals that drive significant growth in our funnel metrics.

  • Be the product spokesperson. Demo our product at events; showcase the best of Optimizely to press and analysts.

  • Embody Optimizely’s cultural values and lead by example.


  • 10+ years of product marketing experience, 3+ years as a people manager

  • Experience in B2B, enterprise software or SaaS/Cloud space before and ready to share and implement best practices on day one.

  • Previous experience in sales or working with enterprise sales teams.

  • Previous experience doing a deep competitive analysis.

  • A strong interest in becoming the product expert and bringing the voice of the customer to the product development and launch process.

  • Strong internal communicator and collaborator.

  • Uniquely creative, strategic, and operational marketer.

  • Proven ability to manage multiple projects in a fast-paced environment.

  • Experience using Optimizely a huge plus.

Additional Information

At Optimizely, we embody inclusion and embrace diversity.  Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit.  Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines.

Privacy Policy