Product Marketing Manager EMEA
- Amsterdam, Netherlands
- Department: Marketing
Optimizely delivers the world’s leading experimentation platform. Empowering marketing and product teams to test, learn and deploy winning digital experiences, every time. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences including companies like eBay, FOX, IBM, The New York Times and many more global enterprises.
Optimizely is looking for a creative, smart, collaborative and data-driven product marketing expert to join the global marketing team as the primary partner with the EMEA field marketing team to drive substantial growth. The role is preferably based in Amsterdam as part of the EMEA central organisation which is located there.
What you will do:
Create and adapt GTM strategies for the EMEA audience, including positioning, content marketing and other lead gen programs.
Be the customer advocate for EMEA to ensure deep and relevant understanding of buying dynamics, content needs, and product market fit / gaps.
Own competitive intelligence for the region and ensure we message in ways that show our differences and strengths.
Drive faster sales cycles, bigger deal sizes and healthy customer retention through sales and customer success enablement.
Act as a spokesperson within EMEA. Showcase the best of Optimizely to press and analysts, and at events, as needed, in conjunction with local teams.
Manage contractors and/or employees as the team grows over time.
What we’re looking for:
6+ years product marketing experience with at least 2 years of International marketing experience working with field sales & marketing teams, and at least 2 years of people management experience.
Proven success with enterprise B2B software, SaaS/Cloud preferred.
Excellent relationship builder that can work across teams in different locations and functions.
Strong leadership and persuasion skills that can articulate the needs of the business and rally support for EMEA initiatives.
Strategic, analytical thinker with a pragmatic, data-driven mindset.
Keen ability to bring customer centric perspective into go-to-market & product development processes.
Proven ability to manage multiple projects in a fast paced environment.
Excellent communication and presentation skills.
Fluency in English with at least one additional European language preferred.
At Optimizely, we offer a wide array of benefits and perks to help our employees strike just the right balance between work time and personal time. We’re all about optimizing productivity by maximizing joy.
Daily lunch allowance on weekdays
Competitive vacation policy
Annual wellness subsidy
Fully paid health insurance
17 weeks full paid parental leave for new mums and dads
Pre IPO stock options
Contribution to commuting costs via public transportation
Top-of-the-line MacBook Pro or MacBook Air and 27" monitor
Working with a great team, in an amazing office and having a huge impact!
We embody inclusion, which is reflected in our company values where we embrace diversity and equal opportunities for everyone.