Senior Marketing Manager, UK/I
- London, UK
Optimizely is the world's leader in customer experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best-in-class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, KLM, IBM, Missguided, IKEA, BBC, The New York Times and many more global enterprises.
At Optimizely, the regional Marketing Manager is responsible for planning and executing marketing programs/activities in the region to create awareness, generate demand, accelerate pipeline and retain customers. As the Marketing representative in the UK/I region, you will work closely with the regional Sales, Partners and Customer Success teams as well as with the EMEA Marketing and the Global Marketing Team in our San Francisco headquarters. You are an experienced marketer with a consistent track record in B2B Tech marketing and report to the Head of EMEA Marketing with a dotted-line to the UK/I Country Manager.
Do you want to join a close-knit and motivated team of international marketers where you can contribute with your regional specific expertise? Then, we are looking for you!
What you’ll do
Build and maintain the regional marketing plan supporting EMEA and regional objectives and own the UK marketing calendar
Generate demand (leads) and build the brand with and for our key target audiences
Manage the forecast and budget for the region
Join the regional management and sales meeting for planning and alignment
Lead region-specific marketing initiatives focused on our audiences
Optimize our communication and localization, localize and execute integrated campaigns supporting the full customer lifecycle with focus on generating top of funnel marketing qualified leads, nurturing through funnel and up/cross-sell campaigns
3rd party vendor management for strategic partnerships to generate demand and create awareness
Work with the EMEA digital marketing lead for central and local programs (SEM, Paid Social, Organic Social, Display Advertising)
Plan and execute a range of events including in-house events, 3rd party conferences, seminars, webinars, both direct and collaborating with partners
Over time work on the customer marketing program for your region for customer advocacy, hosting user groups and use the global framework for sales references
Support the PR activities driven by our global team and the local PR agency
Be accountable for reporting on performance metrics for all of the marketing activities in your region, including regular communication and recommendations to colleagues in Sales and Marketing
Minimum 8 years B2B marketing experience
You have gained experience running a regional marketing function, EMEA demand generation or country-specific marketing communications preferable in a fast-growing, software/SaaS company
Proven track record of building alignment with local sales teams and partners to drive success in your market
Shown effectiveness in contract negotiations and vendor management
You are passionate about customer-centric marketing
Marketing Automation knowledge and preferably prior experience with Salesforce.com and Marketo
Digital and social marketing knowledge/experience driving inbound marketing
Excellent project management and communication skills
Creative and out of the box thinking to make us move forward and grow in the UK market
Please provide us with a short resume (max 2 pages) and a motivational letter
At Optimizely, we offer a wide array of benefits and perks to help our employees strike just the right balance between work time and personal time. We’re all about optimizing productivity by maximizing joy.
Daily lunch allowance on weekdays
Competitive vacation policy
400 £ annual wellness subsidy
Fully paid health insurance
17 weeks full paid parental leave for new mums and dads
Pre IPO stock options
Contribution to commuting costs via public transportation
Top-of-the-line MacBook Pro or MacBook Air and 27" monitor
Working with a great team, in an amazing office and having a huge impact!
We embody inclusion, which is reflected in our company values where we embrace diversity and equal opportunities for everyone.