VP, Product Marketing

  • San Francisco, CA, USA
  • Full-time

Company Description

Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 700 billion optimized visitor experiences.

Job Description

We’re looking for a creative, talented, and dynamic VP of Product Marketing to work out of our global headquarters in downtown San Francisco. This individual will be responsible for owning product marketing on a global basis for Optimizely.

This person will be a key driver in Optimizely’s future growth, through launching new products, enabling a global sales force, ideating on key campaigns and go to market strategies, and evangelizing new innovations in digital experience optimization.

Reporting the CMO, the VP of Product Marketing will use a number of outlets to maintain and improve our position as the global leader in digital experience optimization and experimentation, including but not limited to: blogging, bylines, press relations, industry events, presentations, data sheets, white papers, and customer case studies.

The selected candidate will work closely with our Product Management team to help drive the product launch and go-to-market strategy for new features. They’ll work closely with our Account Managers, Account Executives, Enablement, and Sales Engineers, and enable them to effectively position our products and solutions and differentiate our offerings from our competition.


  • End-to-end ownership of product marketing (both strategic vision and tactical execution) for Optimizely Software’s rapidly growing cross-channel offerings, including defining the vision and strategy of the Product Marketing team.  

  • Strong experience selling and marketing to enterprise customers on a global scale across NA, EMEA and the Asia Pacific regions.

  • Create product positioning and messaging for Optimizely’s digital experience optimization and experimentation products, services, and solutions.

  • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.

  • Create sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support Optimizely’s global sales team and channel partners to articulate product positioning and advantages.

  • Partner with the Optimizely demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers.  

  • Support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.

  • Support the remainder of the Optimizely Marketing teams with content to increase coverage of Optimizely Software in key analyst publications, trade, business, and national press.

  • Develop relationships with key Optimizely customers, helping to turn these customers into references.

  • Manage a global team of strong product marketing professionals.


  • 15+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base.
  • The ideal candidate will have experience either working with data driven solutions targeting marketing and product buyers at both executives, managers and users.

  • Experience in cross functional areas such as pre-sales, sales, product management or strategy are a plus.

  • Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.

  • Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects.  Strong presentation skills at both a conference level and 1:1 with specific customers and prospects.

  • Ability  to quickly learn new technologies as well as plan and execute on deliverables with minimal supervision.

  • Deep understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert.

  • Ability to prioritize projects effectively, juggling multiple projects with tight deadlines.

  • Experience managing events including trade shows, webcasts, and conferences is a plus, with confidence to present to audiences of any size.

  • Candidates with MBAs are preferred.

Additional Information


  • Commuter and transportation benefits
  • Catered in-office lunch and dinner on weekdays
  • Full medical insurance with very low co-pay and deductible. HMO, PPO, and HSA options available
  • Full dental coverage including orthodontics
  • Full vision coverage including contacts
  • Dependents 100% covered for medical, dental, and vision
  • Wellness Grant
  • Unlimited vacation policy and seventeen weeks of paid parental leave
  • 401k benefit
  • Working with a great team and having a huge impact!


At Optimizely, we embody inclusion and embrace diversity.  Optimizely is an equal opportunity employer and makes employment decisions on the basis of merit.  Optimizely prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.  All your information will be kept confidential according to EEO guidelines.

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