Campaign Marketing Manager, EMEA (6 months, full-time contractor)
- Amsterdam, Netherlands
As the most adopted digital experimentation software platform, Optimizely is enabling the world’s largest brands turn their data into best-in-class customer experiences. The platform’s ease of use and speed of deployment empowers organizations to create and run experiments that help them make better data-driven decisions, allowing businesses to dramatically drive up the value of their digital products. Headquartered in downtown San Francisco with offices in New York, Austin, Amsterdam, London, Cologne, Munich and Sydney, we have grown from an easy-to-use A/B testing product into a premier test and learn platform.
6 months, full-time contracting role based out of our office in Amsterdam
Our EMEA Marketing team is looking for a contractor to join us for an initial 6 months period, to build out our capabilities and work closely with our existing Campaign Marketing Manager EMEA, on campaigns and marketing activities for both top of funnel prospects as well as existing customers across Benelux, Nordics, UK and Germany. Are you enthusiastic and ready to make an impact on our EMEA marketing campaigns?
What you will do
Define and execute integrated, multi-touch EMEA wide demand generation campaigns to build and nurture key prospect and customer relationships in strategic, core & international named markets, with a focus on lead generation and customer expansion. Campaigns may include eBooks (content syndication), webinars, blog, newsletters and other inbound/content & digital marketing in support of quarterly themes and goals
Work closely with our regional Sales and Marketing leads to determine the appropriate channels for demand generation programs. Ensure effective planning, communication, promotion, tracking and follow up by our field teams on EMEA wide campaigns
Collaborate with EMEA Marketing automation to ensure that nurture programs are put in place to accelerate development of top of funnel qualified leads developed through demand generation campaigns
Support localization of campaigns and content with appropriate regional marketing leads
Create cadence for program reporting, analysis and communication against KPI’s including lead volume, conversion and pipeline impact
Manage 3rd party vendors, as applicable (i.e. creative, media, etc), EMEA campaign calendar and EMEA demand generation budget
5+ years of marketing experience in B2B Enterprise software marketing, with preferred experience in SaaS marketing and working with a US headquartered organization.
International Marketing knowledge, with experience in either UK or DACH market required.
Strong analytical, written and verbal communication skills. Ability to think critically and make optimization decisions based off of data & experience
Highly efficient team player who is hands-on and always testing/optimizing.
Hands on experience with marketing technologies, including Marketo and Salesforce.com
Loves collaborating with others to come up with unique and impactful programs.
Knowledge of European privacy laws and experience with campaigns in multiple languages and countries in EMEA.
Highly organized and detail-oriented with the ability to manage multiple projects and competing priorities.
Fluency in English required, with additional European languages preferred