Director, Brand and Creative

  • San Francisco, CA, USA
  • Full-time

Company Description

At Optimizely we believe in two simple truths: the way that consumers and business buyers interact and buy has forever changed.  The importance of an innovative, tested and personalized digital interaction is now the fundamental lifeblood for both consumer-facing and business-to-business corporations across all industries.

That’s why we’ve created the world’s leading digital innovation, personalization and experimentation platform, empowering Fortune 1000 businesses around the globe to convert better digital commerce everywhere—across websites, mobile apps and connected devices. The platform’s ease of use and speed of deployment enables organizations to create, test, and run bold innovations and experiments that help them make data-driven decisions, drive customer acquisition and retention in order to profitably grow, faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base encompassess 1000s of organizations including Atlassian, eBay, IBM, The New York Times, BBC as well as other top 50 global organizations in key industries such as Retail, Financial Services and High Tech.

Optimizely was founded in 2009 in San Francisco and is backed by Benchmark Capital and Andreessen-Horowitz. Fueled by customer growth, we opened our first international office in Amsterdam in 2013 to help our European customers succeed and connect with an even broader audience. In addition to San Francisco and Amsterdam, we now have offices in London, Cologne, Munich, New York, Australia and are looking to further our international reach.

Marketing is at the heart of establishing Optimizely as the clear leader in the market and attracting new customers to our platform, so we’re looking for a passionate, experienced Brand,Creative, and Web leader that can drive programs, data driven analysis, and help us create a great digital strategy for the business.

This is a highly visible role, reporting to the CMO with the ability to make a significant impact on our business.  You are passionate about helping customer drive 5 to 500% improvement in their digital business outcomes, you are dedicated to bringing Optimizely’s product to life through our brand, our website, and our online footprint.

Job Description

  • As part of the global marketing leadership team, partner with the Marketing leads to own our brand design and execution across our global territories.  This includes the need to provide a shared services model for brand execution, including consistent visual language, written tone and online execution.  

  • Work closely with the other direct reports to the CMO to ensure that a variety of activities, assets and interactive activities are done in a manner that are consistent with our brand promise

  • Ensure/govern that we have consistent brand guidelines across all internal and externally facing assets by creating and publishing known brand guidelines, asset samples and visual language snippets.

  • Own our website execution to ensure that we have a powerful interactive brand image and enterprise caliber presence in the market.  Support the demand gen, product marketing and international team to ensure optimization of SEO, translations and local versions of  With the Website Program Owner, Web Developers and Engineering teams, evolve our website architecture in 2017 and beyond for scale, reliability and performance.

  • Continue to build and evangelize the Optimizely-on-Optimizely story. Showcase our platform.  Deliver tailored experiences to the hundreds of thousands of monthly visitors to educate, enthrall and convert their interest into action on

  • Build, empower and manage a high performing web, optimization, online marketing and design team so they thrive in their roles.

  • With the remainder of the team, establish standards in reporting for the health of the web.


  • 15+years of progressively advancing web, design and digital identity experience

  • 5+years of direct team management experience

  • Understanding of web technology, strategy, usability, and content

  • Experience working with enterprise content management systems  (Teamsite, Documentum, Alfresco, Fatwire, and static web sites.

  • Experience managing the company’s visual identity. You’re used to working closely with branding agencies and designers to set a high bar for design and maintain consistency.  

  • Proven track record of recruiting, developing, and motivating high-performing teams. Proven ability Experience in a B2B organization, leveraging the web property as a demand-generation engine

  • Highly experienced in Salesforce, Marketo experience preferred

  • Experience in managing budgets and vendors, strong project management skills and ability to manage a busy pipeline of requirements

  • Demonstrated ability to take initiative, lead by example and achieve extraordinary results. Strong internal communicator and collaborator. High energy, self-directed, team player

  • Work in our San Francisco headquarters

Additional Information


  • Commuter and transportation benefits
  • Catered in-office lunch and dinner on weekdays
  • Full medical insurance with very low co-pay and deductible. HMO, PPO, and HSA options available
  • Full dental coverage including orthodontics
  • Full vision coverage including contacts
  • Dependents 100% covered for medical, dental, and vision
  • Wellness Grant
  • Unlimited vacation policy and seventeen weeks of paid parental leave
  • 401k benefit
  • Working with a great team and having a huge impact!

All your information will be kept confidential according to EEO guidelines.

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