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About The Job Role:

We are seeking a highly motivated and experienced Email Marketing Specialist with a strong background in Klaviyo platform management. As a Klaviyo Email Marketing Specialist, you will be responsible for end-to-end campaign flow management, strategic planning, and client communication. Your role will play a pivotal part in driving successful email marketing campaigns that deliver engaging, personalised experiences for our clients' customers.
 

Roles and Responsibilities:

1. Campaign Strategy and Planning:

• Collaborate with clients to understand their business goals, target audience, and marketing objectives.
• Develop comprehensive email marketing strategies that align with clients' overall marketing initiatives.
• Plan and create segmented email campaigns that deliver relevant content to different customer segments.
• Utilise Klaviyo's features and capabilities to design dynamic email templates and flows.

2. Klaviyo Campaign Management:

• Own the end-to-end campaign management process within Klaviyo, including creating, testing, launching, and monitoring campaigns.
• Set up complex automation workflows that trigger based on user behaviour, preferences, and interactions.
• Ensure all campaigns are responsive and optimised for various devices and email clients.

3. A/B Testing and Optimization:

• Implement A/B testing strategies for subject lines, content, visuals, and calls-to-action to enhance campaign performance.
• Analyse A/B test results and make data-driven recommendations for optimization.

4. Analytics and Reporting:

• Monitor and analyze key email marketing metrics, such as open rates, click-through rates, conversion rates, and revenue generated.
• Generate regular performance reports and provide insights to clients on the effectiveness of email campaigns.
• Continuously refine strategies based on data insights and industry best practices.

5. Client Communication:

• Serve as the main point of contact for clients, building strong relationships and ensuring effective communication.
• Provide timely updates on campaign progress, results, and upcoming initiatives.
• Address client inquiries, concerns, and feedback promptly and professionally.

6. List Management and Segmentation:

• Manage and maintain email lists, ensuring accuracy and compliance with relevant data protection regulations.
• Segment lists based on user behaviors, demographics, and engagement levels to deliver targeted content.

7. Industry Trends and Best Practices:

• Stay up-to-date with the latest email marketing trends, technologies, and best practices.
• Share industry insights and innovative ideas with clients to continually improve their email marketing strategies.

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven experience 1-2 years in email marketing, with a focus on Klaviyo platform management.
• Strong understanding of email marketing principles, segmentation, A/B testing, and analytics.
• Proficiency in creating and managing automated email flows in Klaviyo.
• Excellent written and verbal communication skills.
• Data-driven mindset with the ability to analyze and interpret campaign performance metrics.
• Client-focused approach with outstanding relationship management skills.
• Detail-oriented and able to manage multiple campaigns and projects simultaneously.
• Familiarity with HTML/CSS for email template customization is a plus.
• Relevant certifications in email marketing and Klaviyo are advantageous.