Product Marketing Manager

  • Full-time

Company Description

Looking for an opportunity where you can combine your love for the arts with the chance to manage product marketing in a hyper growth SaaS start-up? Want to join a growing and diverse team of professionals bringing a Broadway caliber technology platform to performing arts organizations coast to coast? We are looking for a Product Marketing Manager who can build out our product marketing strategy, craft compelling product messaging, own sales enablement, and jumpstart our community building initiatives in our quest to empower the arts with great technology.

In your role you will join the go-to-market team with a proven track record of driving ARR hyper growth and successful exits, to build out the product marketing function to help the company reach its growth objectives. More importantly, you’ll be tasked with helping us win and retain more customers who see significant benefits from our platform's ability to produce & manage live, virtual or hybrid events, increase their ticket sales, save them time, and elevate the stature of their theatre with their audience and in the community. Our technology, agility, and go-to-market expertise allowed us to drive new customer growth at a triple digit rate during a time when most of the arts industry was shut down.  We’re just getting started!
 

On The Stage
On The Stage provides an all-in-one SaaS platform that empowers performing arts organizations with the tools and technology to control their own creative destiny and achieve their financial goals. We are the only technology solution created by theatremakers for theatremakers to provide performing arts organizations easy access to Broadway caliber technology. By partnering with On The Stage, performing arts organizations can drive revenue with ticket sales, merchandise, and fundraising, save time and money with box office and production tools, and create a professional experience with show sites, a walk-up app, ticket scanning, show programs, and more. 

On The Stage provides an inclusive environment that welcomes people to join us and make a difference for our client arts organizations. 

We believe:

  • Creativity thrives when artists and educators have the resources they need

  • The Performing Art is most successful in a sustainable environment of mutual appreciation and exchange with its audience

  • Everyone deserves access to the tools and support they need to bring their artistic visions into the world

  • We’re in the business of technology, but in service to the arts

Founded by Tony and Olivier Award winning producer, Hunter Arnold, and serial tech entrepreneurs with multiple successful exits; and funded by a group of investors experienced in both tech and the arts who are focused on empowering theatre markers with great technology; we have several “unfair advantages” in the space which we’re building competitive moats around. 

Job Description

What You’ll Do

  • Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace

  • Develop a deep understanding of our target market, including market segments, buyer personas, key use cases, and customer needs

  • Serve as the subject matter expert (SME) on On The Stage’s value propositions, core capabilities and market landscape

  • Design and own the sales enablement strategy to include product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc)

  • Own the go-to-market product process and strategy, and align product initiatives across the customer lifecycle

  • Partner closely with leadership across product, design, sales, and marketing to drive and influence product pricing and packaging, product roadmap development, and the customer experience

  • Synthesize market, product, competitor, and customer insights to influence the roadmap, drive the competitive strategy, and ensure a consistent, compelling customer experience (not only for where we are at but where we should be in the future)

  • Work closely with Demand Generation on marketing campaigns to drive and accelerate pipeline

  • Work closely with the Customer Success team on developing and executing engaging customer marketing campaigns 

  • Establish a customer advocacy program and manage the On The Stage Member Community to connect customers, build relationships, and foster collaboration 

  • Define, track and report on success metrics and demonstrate the impact Product Marketing has on business goals

Qualifications

What to Bring

  • 4-6 years experience in product marketing in the B2B SaaS space; some B2B2C/marketplace experience is a plus

  • Cross-functional product marketing experience with a track record of delivering on high-impact goals 

  • Previous experience bringing Saas products, pricing, packaging, messaging, and positioning to market

  • Strategic mindset and ability to frame problems and develop ambitious solutions, while balancing the demands of executing at speed and scale

  • Strong eye for business, as well as strong analytical and critical thinking abilities to draw conclusions based on data

  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment

  • Stand out verbal and written communication skills

  • Ability to operate independently to build out new programs and initiatives

  • Thorough understanding of the sales process and how best to support sales teams and equip them for success

  • Performing arts, ticketing, or live event experience is a huge plus

Additional Information

  • Our office is smack in the middle of the theatre district in midtown manhattan.  However, we have a well balanced team of professionals coast to coast and support flexible work, hybrid and WFH models depending on role.
  • Compensation:  Competitive salary + bonus, 401K, benefits + perks like Broadway show tickets and deals.

​​​​​​Equal Opportunity Statement
On The Stage is committed to strengthening our culture of inclusion through our hiring practices. We recognize and celebrate that we are better able to grow and learn together with a diverse team. When recruiting for On The Stage, we welcome the unique contributions that diversity of personal experiences brings to the team. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. All are welcome at On The Stage. All your information will be kept confidential according to EEO guidelines.