VP of Marketing

  • 254 W 54th St, New York, NY 10019, USA
  • Full-time

Company Description

ON THE STAGE is an all-in-one online software platform designed for school, community, and independent theatre makers by theatre professionals with real experience in the tech industry.

We make Broadway caliber technology tools to help live arts producers achieve their creative and financial goals. We’ve created a platform that enables them to customize the promotion of their productions online, sell tickets and merchandise, and drive ongoing engagement with their audience between shows.  Our customers increase ticket sales, save time, and elevate the stature of their program with their audience and in the community. Over 750 venues have sold over 600,000 tickets via our platform.

We believe:

  • Creativity thrives when artists and educators have the resources they need.

  • Live Art is most successful in a sustainable environment of mutual appreciation and exchange with its audience.

  • Everyone deserves access to the tools and support they need to bring their visions into the world.

We were founded by a Tony Award winning producer and serial tech entrepreneurs with multiple $XX,xxx,xxx exits between them. 

We’re in the business of technology, but in service to the arts. For more information about On The Stage, visit: www.OnTheStage.com .

Job Description

We're looking for a VP of Marketing with a track record of building demand generation engines that fuel long-term, repeatable growth.

As the VP of Marketing, you’ll be leading the development and execution of campaigns and strategies to drive net new leads into our funnel and converting them to customers to help us hit our customer acquisition milestones.

In this role, you'll build out systems and processes that will produce meaningful results. You'll report directly to the President, and regularly collaborate with in-house marketers, freelancers, and agencies to plan and execute marketing programs and strategies as needed. 

Responsibilities:

  • Own and scale our email marketing efforts

  • Increase sales pipeline through inbound and outbound marketing strategies

  • Execute marketing automation best practices and strategies using tools such as HubSpot, Salesforce, Outreach, and more

  • Create content that maps to the buyer's journey and generates a large volume of leads (eBooks, webinars, blogs, videos, print collateral, and more)

  • Drive the end-to-end management of integrated marketing programs

  • Lead the implementation of new tools and be accountable for their effectiveness

  • Present performance metrics and reports to management

  • Partner with sales, customer success, and other team members to help them be more effective in their roles with unmatched marketing support

Qualifications

You should have 7+ years of B2B marketing experience, with exceptional writing skills (direct response copywriting), preferably at a SaaS company.  Bonus points if your target customers were in the SMB, Live Arts, or Education segments.  

We're looking for someone with a proven track record in:

  • Demand generation

  • Marketing automation

  • Content marketing

  • SEO/SEM

  • Conversion Rate Optimization

  • Scaling marketing programs that drive repeatable results

You should have experience using these tools/platforms:

  • Advanced experience with HubSpot (our marketing automation platform)

  • Experience with Google Analytics and Google Tag Manager

  • Working knowledge of Salesforce CRM

  • Wordpress

Additional Information

This is a full time job with 401k and benefits. Compensation is competitive + equity.