SEO Specialist

  • Toronto, ON, Canada
  • Full-time

Company Description

Whether in our kitchens, dining rooms, event venues or offices, our singular purpose is to captivate guests with our unparalleled quality, service, and food and wine knowledge.  We achieve this only through the excellence, innovation and passion of our team members.  If you are seeking a rewarding career that involves first rate training and education, mentoring and development, attractive compensation, and inspiring rewards and recognition, consider joining Oliver and Bonacini Hospitality.

THE ROLE

The SEO Specialist is responsible for supporting day-to-day SEO initiatives, while contributing to O&B’s overall content marketing and website optimization strategies.

THE TEAM

The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.

Job Description

The SEO specialist will work independently and with the marketing team to:

  • Perform extensive audits of restaurant, venue and corporate websites to ensure SEO best practices are implemented across all existing websites
  • Identify areas that need to be optimized and make adjustments accordingly
  • Implement on-page and off-page optimizations, analyze competitors and identify link-building opportunities 
  • Work closely with external web developers and copywriters to ensure new site builds align with SEO best practices
  • Perform keyword, industry and competitive research to inform content marketing strategy
  • Develop and execute forward-thinking, proactive content plans based on keyword research, with a focus on improving organic search results
  • Collaborate with team members to create high-quality content centered around relevant and powerful keywords and trends
  • Write SEO-driven content designed to drive traffic, promote engagement and support company objectives
  • Provide strategic, actionable insights for improving organic and local search rankings
  • Leverage keyword research to plan, build, optimize and analyze PPC campaigns
  • Set up custom conversions through Google AdWords, Google Analytics and Google Tag Manager
  • Summarize and gather insights to optimize campaign performance
  • Stay up-to-date on industry changes and identify new technologies to improve processes
  • Conduct NAP and listing audits to ensure citations are accurate and optimized, and create, claim and verify new listings
  • Provide reporting on digital activities

Qualifications

DESIRED QUALIFICATIONS                                                                                                            

  • Post-secondary education with a degree or diploma in digital marketing, business or communications
  • 2+ years experience in SEO strategy development and execution
  • Advanced understanding of SEO best practices and experience developing SEO-driven content
  • Certified in Google Analytics
  • Excellent written and verbal communication skills
  • Working knowledge of content management systems, with past experience working in WordPress
  • Experience running ads on Google, Bing and YouTube is an asset
  • Detail-oriented and strong organizational skills
  • Works extremely well under pressure and is able to multi-task on concurrent projects
  • Enjoys working in a collaborative team environment
  • Passionate about food and the restaurant industry

Closing date: April 22, 2019

Additional Information

** We thank all applicants for their interest in Oliver & Bonacini Hospitality; however, only suitable candidates will be contacted to continue the application process. **