Digital Marketing Specialist

  • Full-time

Company Description

Ready for the next chapter of your career? Why not make one of Canada's leading restaurant groups a part of it! We value relentless innovation and kick-ass creativity! We provide advancement through training and development and our hands on managers empower people and awaken ability through responsibility and respect. 

Job Description

POSITION SUMMARY

 The Digital Marketing Specialist is responsible for supporting day-to-day SEM initiatives, while contributing to O&B’s overall content marketing and website optimization strategies.

PRIMARY DUTIES & RESPONSIBILITIES

SEM

  • Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
  • Set up, monitor and optimize YouTube campaigns
  • Effectively set up display, remarketing and RLSA campaigns to target high intent customers
  • Discover new keyword opportunities and define audience targeting
  • Write attractive and concise copy for adverts
  • Monitor budgets and adjust bids accordingly for improved ROI
  • Set up custom conversions through Google Ads, Analytics and Google Tag Manager

Content Marketing/Web Optimization Strategy

  • Perform website content updates and write SEO-driven content designed to drive traffic, promote engagement and support company objectives
  • Perform keyword, industry and competitive research to inform content marketing strategy, and collaborate with team members to create high-quality content centered around relevant terms and trends
  • Contribute to the overall digital growth and content marketing strategy
  • Implement on-page and off-page optimizations, analyze competitors and identify link-building opportunities
  • Provide strategic, actionable insights for improving organic and local search rankings
  • Ensure SEO best practices are implemented on current and new website concepts
  • Stay up-to-date on industry changes and identify new technologies to improve processes
  • Conduct NAP and listing audits to ensure citations are accurate and optimized, and create, claim and verify new listings
  •  Contribute to overall digital growth and content marketing strategy

Strategy/Digital Reporting

  • Provide reporting on digital activities
  • Summarize and gather insights to optimize campaign performance  

Qualifications

  • Post-secondary education with a degree or diploma in Digital Marketing/Marketing, Business or Communications
  • Certified in Google Ads, Bing and Google Analytics
  • Experience running ads on Google, Bing and YouTube
  • Understanding of SEO best practices and strategies and experience developing SEO-driven content 
  • Excellent written and verbal communication skills
  • Working knowledge of Content Management Systems, with past experience working in WordPress
  • 2+ years experience in digital strategy, management or digital marketing consulting
  • Detail-oriented and strong organizational skills
  • Works extremely well under pressure and is able to multi-task on concurrent projects
  • Enjoys working in a hands-on and collaborative team environment
  • Experience in email and social media marketing is an asset
  • Passionate about food and the restaurant industry

Additional Information

** We thank all applicants for their interest in Oliver & Bonacini Restaurants; however, only suitable candidates will be contacted to continue the application process. **