MARKETING & TRADE MARKETING MANAGER

  • Plot 5A, Pinnock Beach Estate, Jakande- Lekki, Lagos, Nigeria
  • Full-time

Company Description

Our Client is a beverage company with strong growth plans, backed by international investors. It currently seeks an outstanding MARKETING & TRADE MARKETING MANAGER

Job Description

Summery:

The Role is responsible for developing, implementing and executing strategic and cost-effective marketing plans for the company in line with the business and brands plans/needs of the company in order to attract potential customers and retain existing ones.


Responsibilities:

Prepare annual marketing and consumer plan

Monitor volume and share growth against the plan and recommend necessary revision and solutions

Develop strategies to ensure effective and measurable in-store execution of promotional items

Responsible for achieving results through the development and execution of marketing plans (online and offline)

Direct marketing planning meetings to evaluate current techniques and formulate new plans

Conduct surveys to better pinpoint potential markets for products in the retail sector

Managing all marketing for the company and activities within the marketing department

Developing the marketing strategy for the company in line with company objectives

Co-ordinating marketing campaigns with sales activities

Overseeing the company's marketing budget

Evaluate various marketing strategies to better understand areas where improvement can be made

Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM (paid search), social media, mobile

Support the Customer Segment Marketing and Sales Teams by executing marketing plans to achieve specific product or customer objectives and business plans

Develop marketing and brand strategies to support organizational objectives

Create a trade marketing strategy and communicating this to the marketing team

Provide leadership and direction in the implementation of marketing plans, including direct response, marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for initiatives

Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create loyalty

Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order to gain the best ROI for the organization Marketing Plan Implementation

Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve prospect trial and sales objectives

Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support the development and refinement of future marketing plans

Initiate / Assist efforts to strengthen the brand identity, awareness, and consistency. Be the “brand champion”

Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and working with internal resources. Implement brand-building tactics, and recommend new ideas to increase brand awareness in the category

Working closely with design agencies and assisting with new product launches as it relates to label designs, creative and print before handover for production and trade

Ensure that all brand communications in trade is aligned with the company standards

Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Analyze potential strategic partner relationships for company marketing

All statutory compliance with regards to all Marketing Activities

Qualifications

BA/B.Sc./HND in Business/Arts related discipline plus MBA -Marketing

Professional Qualification in Marketing/Advertising

Advanced Diploma/Masters in Marketing/Business Admin , or related discipline

Certification in Project/Brand Management.


Experience

7-10 years’ cognate experience in Marketing.

3 – 5 years in Managerial roles

Additional Information

Salary and Benefits 

• Pay/benefits are competitive based on industry standards