Regional Sales Manager (Home Appliances)- Benin (South-East Region)

  • Plot 5A, Pinnock Beach Estate, Jakande, Lagos, Nigeria
  • Full-time

Company Description

Our Client a diversified solution provider with a broad portfolio in power generation, electrical infrastructures, industrial equipment, elevators & escalators, Home appliances and HVAC is currently beefing up its team

Job Description

Responsible to create and execute residential programs among top national and regional builders in the specified regional area to expand Client’s market share. Coordinate with the National Sales Manager, Regional Sales Directors, and Manufacturer Representatives to ensure team is effectively maximizing opportunities to achieve corporate objectives.


Sales Management: Responsible for achieving sales targets, strategies, and tactics for assigned region of Nigeria as prescribed and agreed upon by the Residential New Construction Sales Director

Implement and provide pricing, support, marketing, and builder programs as approved by the New

Construction Sales Director

Assist in the preparation of monthly, quarterly and annual sales forecast and sales targets

Provide monthly a detailed account of all training, competitive intelligence, product requirements, and

pertinent information as prescribed by Sales Director

Utilize CRM to manage all sales funnel activities

Monitor and analyze field sales reports, interpret results and take corrective action to achieve sales targets

Travel to support sales targets and responsibilities. Time and expenses to be managed based on needs and

expectations of specified area

Manage all office duties including, but not limited to the following: sales results, financial reporting, and

customer satisfaction

Support the Sales Management Team to meet Regional and Corporate objectives

Direct and assist the sales team and rep agencies in accordance with the strategies and tactics of the Region

Maintain appropriate contact with builders, distributors, contractors and sales outlets

Effectively resolve customer complaints.



General Regional administrative reporting

Monthly Market Summaries


Embrace and support growing business demands in a changing environment

Various projects as requested

Awareness and compliance of Company Policies and Procedures

Maintain company provided tools, equipment and property.


Constructively manage personnel to foster business and personnel growth.

Proven ability to deal with customers and to negotiate appropriate outcomes

Proven ability to organize workloads effectively and to determine priorities

High level analytical and administrative skills including report writing and formulation business reports

Ability and desire to effectively sell directly to homebuilders, commercial builders, distributors and gas






Relationship building

Strong team player

Self motivation and confidence

Initiative, commitment and achievement orientation

Superior sales, customer, and management awareness

Ability to develop sound business planning process

Ability to motivate individual team members

Travel up to 75%


Bachelor’s degree in business or related field and/or equivalent work experience required.

Minimum 5-7 years of demonstrated sales management experience

Industry knowledge including but not limited to new home appliances industry


Aggressive and seasoned in sales leadership, management and direct selling.

Additional Information

Salary and Benefits 

• Pay/benefits are competitive based on industry standards