Our Client is a reputable beverage Company. It currently requires the service of a BRAND MANAGER

Preparation, Implementation & Control of the Marketing Plan & Budget.

Formulate & execute Category, Brand and Portfolio strategies, both for new & existing products

Executing the Marketing Plans for assigned brands 

Lead ideation & innovation efforts that meet business & brand objectives.

Breaking down the Initiatives into actionable & detailed activity schedules and calendars followed by proper implementation and control.

Responsible for market activation programs, consumer promotions and trade interventions initiated by Marketing

Liaise & Coordinate with the Communication Agencies, Consultants, Associates and all other external & internal Stakeholders to deliver successful marketing initiatives across platforms & geographies.

Execute Digital & Social Media initiatives with the help of digital partners

Lead all consumer & market research initiatives. Analyze consumer trends, category & market dynamics, internal data and competitive intelligence thereby influencing & shaping organisational & category strategy. Develop a deep understanding of the consumer that is reflected in all product, packaging, service & communication that emanates from the organisation.

Generate various marketing reports (Nielsen/Media/Sales...) at regular intervals.

Any other job which may be assigned by the management from time to time

Degree from University/Business School/Institute of repute. MBA will be added advantage

Relevant Functional Skills & Expertise.

Interpersonal Skills and Management.

Process & Procedure Implementation Skills.

Good Communication & Presentation Skills.

Computer literacy and IT Skills.

8 years FMCG/ Consumer Services industry experience in the Marketing function, with demonstrable successes in the various areas of Product & Brand Management.

Good experience of implementing ATL, BTL & Market Research 

Salary and Benefits 

• Pay/benefits are competitive based on industry standards