Conversion Rate Optimization & Web Shop Specialist

  • Full-time

Company Description

Our client is an international organization, designing, manufacturing & distributing high quality sport articles on a global scale for both indoor & outdoor sports. Their European Headquarters are based in Rotterdam.

Job Description

Purpose of the job

As the CRO & Web Shop Specialist you will be responsible for coordinating the continuous improvement of the e-commerce website, the optimization of the user experience and conversion. You will also need to analyze the website’s design, content, navigation and user calls to action to identify changes to optimize the user journey and benefit the business. You will focus on e-commerce technologies and web-shop management with the objective of conversion optimization. You will have an understanding of customer behavior and the specific needs of a sporting goods online retail business.

Main tasks

Webshop Management:

  • Prioritize features and functionality to obtain maximum performance to the benefit of the end user and business;
  • Data driven prioritization process to work on backlog items that have the highest business value;
  • Work with the various internal teams to define and implement continued improvement of stories;
  • Create, prioritize and accept user stories to incorporate them into release planning;
  • Plan sprints, create sprint goals and draft sprint release communication;
  • Review tickets in the backlog, conduct initial triage and plan work for refinement.

Conversion Optimization:

  • Identify opportunities and optimize the website content, design and user navigation to increase conversion;
  • Optimize the e-commerce web experience to drive conversion improvement;
  • Manage A/B tests;
  • Use of analytic data to optimize site usability;
  • Utilize and analyze reporting tools to provide actionable insight and recommendations to stakeholders;
  • Strong collaboration with all key individuals and areas across multiple functional disciplines.

Qualifications

  • Bachelor or Master’s degree in Marketing, Communications or similar;
  • At least 3-5 years hands-on experience in Conversion Rate Optimization 
  • Love for Sports;
  • Interested in international business;
  • Creative and inspiring;
  • Entrepreneurial, results and data oriented;
  • Good level of English (spoken and written);
  • Knowledge of Salesforce, e-commerce analytic tools, planning & tracking development software;
  • Previous experience within retail is a strong plus;
  • You live and are eligible to work in The Netherlands. 

Additional Information

What do they offer?       

  • A full-time position (40 hours per week), competitive salary and good secondary conditions including a good pension scheme, 25 holidays and discount on company products;
  • Inspirational office environment with nice facilities such as on-site gym and company football team;
  • Space for talent and personal development;
  • International work environment (in Rotterdam office we have 20+ nationalities) with ambitious colleagues, passionate about sports;
  • Being part of a group of people who are working towards the same goal: grow the brand as big as possible, without losing the high-quality standards and philosophy out of sight!

Interested?

Please upload your resume via the "apply" button or call for further inquires to Noblesse Recruitment; Monique Nobel tel. +31 6 41 576 904.  

CANDIDATES LIVING ABROAD WILL NOT BE CONSIDERED.