岗位背景

随着中国科技与耐用消费品（T&D）客户对洞察需求从定制化研究项目转向标准化、可复制、可规模化的创新型解决方案，NIQ 正在持续升级围绕 NPS 与 Innovation 的产品化能力。

该岗位是 Tech & Durable Innovation 业务线的核心商业角色，既承担面向客户的一线商业拓展责任，也作为客户端的战略顾问与解决方案设计者，通过创新型洞察产品驱动业务增长。

岗位核心定位

这是一个“懂客户产品与业务的战略型Sales / Client Partner”, 不是传统意义上的接单型销售。

主要职责

1. 客户战略咨询与商业增长

• 深度理解**中国科技及耐用消费品客户（如手机、家电、硬件、智能终端）**的业务模式、产品路线图与增长挑战
• 站在甲方视角，识别客户业务中的关键破局点（growth levers），将其转化为可落地的洞察与创新方案
• 作为 NIQ 与客户的战略顾问接口，而非单一销售窗口

2. 解决方案设计与Proposal主导

• 主导或深度参与客户 Proposal / Pitch Deck / Solution Design
• 能清晰回答：
  • 客户真正的问题是什么
  • 为什么是这个方法 / 这个产品
  • 方案如何帮助客户做决策并推动业务结果
• 将客户需求转化为 清晰的产品需求与商业方案

3. 商业拓展与收入责任

• 对 T&D Innovation Solution（含 NPS 相关产品）承担商业结果与收入目标
• 推动从机会识别、方案共创、报价到合作落地的完整商业闭环
• 与关键客户建立长期、可扩展的合作关系，而非一次性项目

4. 产品化与跨部门协同

• 作为“产品Owner视角”的代表，与以下团队紧密协作：
  • Commercial
  • SA&I Product
  • Tech & Operations
• 推动创新解决方案从“项目思维”向“产品思维”转型
• 确保解决方案具备：
  • 清晰定位
  • 可复制结构
  • 商业可规模性

5. Thought Leadership 与行业影响力

• 代表 NIQ 与 T&D 客户沟通创新、NPS及行业洞察方向
• 支持行业分享、客户Workshop、市场活动
• 增强 NIQ 在中国科技与耐用消费品领域的创新与咨询能力形象

任职资格

必须条件

• 10 年以上相关经验，其中具备：
  • 甲方背景（强偏好）：来自华为 / 荣耀 / 小米 / OPPO / vivo / TCL 等科技或耐用消费品公司
  • 在甲方担任过 产品经理、产品负责人、CMI / 用户研究 / 市场洞察 / 战略相关角色
• 具备产品思维 + 商业思维，能把复杂业务问题转化为结构化解决方案
• 优秀的沟通能力，能与客户中高层进行战略层对话
• 能独立完成高质量 Proposal，并具备对外Pitch能力

加分项

• 同时具备 乙方经验（咨询公司 / 调研公司 / 数据或洞察服务商）
• 有将研究 / 洞察 产品化、模块化、规模化 的实际经验
• 熟悉 NPS、用户体验、产品创新、品牌或增长相关议题

能力画像

• 业务判断力强，能快速抓住本质问题
• 不惧销售目标，但不以“卖”为唯一价值
• 具备战略感、结构化思考与影响力
• 能在模糊环境中推动复杂项目落地

/LP

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion