In NIQ’s Brand & Media team we work with the brand, marketing, and insights teams of many companies to help guide their brands and ad campaigns.  We conduct custom brand tracking and ad hoc studies to monitor key metrics, marketing effectiveness, and overall brand health.  We leverage this data as fact-based consultants, creating presentations to answer our clients’ business questions and to help guide their brand strategy.

A Research Analyst will work within a team to uncover insights in the data and create engaging deliverables tailored to answer the client’s business questions.  To be successful you should have a passion for looking at data, enjoy insight generation, have a strong attention to detail, and be a vocal contributor to team success.

As a Research Analyst, you will have the following key accountabilities:

• Support the development of monthly, quarterly, annual, and ad hoc surveys and deliverables that track key metrics, marketing effectiveness, and overall brand health.
• Work within a team to prepare reports and presentations that communicate study findings in an engaging manner.  Integrate insights from NIQ research with outside sources to provide a holistic analysis that tells a story.
• Analyze data using Data Tables and SPSS to identify deeper insights and underlying trends, along with opportunities for our clients to help grow their brands.
• Provide excellent customer service that deepens existing client relationships.
• Work with broader internal teams to identify project efficiencies and proactively suggest improvements to surveys and reports that will benefit our clients.
• Assist in managing changes to current studies and contribute to the development of improved ways of working through project tasks.

Now that we have introduced you to the position, what skills, qualifications, and experience should you have?

• 1-3 years of related work experience in market research, advertising, or marketing, ideally in a role responsible for analyzing data and writing reports.
• Licenciado degree (equivalent of a BA/BS degree in the US) in Marketing, Market Research, or a related degree, or equivalent combination of education and work experience.
• Proficiency in Microsoft Word and PowerPoint.
• Ability to create impactful graphical presentations of data in a variety of formats and to be able to direct analyses.
• Highly proficient in Microsoft Excel.
• Understanding and familiarity of formulas, chart creation, and common shortcuts.
• Proficient in using SPSS or equivalent data software.
• Working knowledge of AI tools, especially Microsoft Copilot.
• Strong initiative for continued growth and a willingness to learn.
• Excellent time management and organizational skills.
• Fluent in English, including for speaking, reading, and writing.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion