About this Job

The Brand & Media team at NIQ empowers brands to drive sustainable growth by putting the consumer at the center of marketing decisions. We combine robust data and deep industry expertise to strengthen brands, shape effective marketing strategies, and clearly demonstrate impact on commercial outcomes. Our market-leading solutions deliver a holistic view of brand and media performance, transforming complex data into actionable insights. This enables clients to create best-in-class shopping experiences through integrated, personalized advertising strategies and improved product visibility and discoverability across channels.

As a Jr. Market Research Analyst (Brand & Media), you will be responsible for managing brand performance and consumer insight projects end to end, using NIQ’s Brand Strategy solutions, with support from senior team members. The role involves working with data to help measure brand strength, evaluate how effectively brand equity is activated across the marketing mix, and identify insights that inform strategic decision-making. You will contribute to transforming complex datasets into clear, actionable learnings, support reporting and presentations, and help link brand performance metrics to market and business outcomes, demonstrating the impact of brand initiatives on commercial success.

Responsibilities

• Support the execution of end‑to‑end brand and media research projects, partnering with senior team members to analyze brand performance and consumer–brand relationships.
• Assist in the design, review, and testing of brand and media survey questionnaires, ensuring methodological rigor, clear structure, and alignment with study objectives and brand KPIs.
• Monitor survey fieldwork activities, performing data quality checks and validating inputs to ensure reliable and robust datasets.
• Verify preliminary data processing and statistical outputs, following the approved analysis plan and project guidelines aligned with senior supervision.
• Develop tables, charts, and visual materials that transform complex datasets into clear, actionable brand and media insights.
• Contribute to client-ready reports and presentations by synthesizing findings into structured, insight-led narratives that support strategic decision-making.
• Work with quantitative and qualitative research methodologies, with a primary focus on brand tracking and communication effectiveness studies.
• Ensure timely delivery of high-quality outputs while identifying opportunities to improve research processes, reporting standards, and client deliverables.
• Integrate and cross-reference data from multiple sources—including ad hoc studies, syndicated data, and external datasets—to generate meaningful insights and recommendations for clients.

#LI-Hybrid

• Bachelor's Degree (Marketing, International Relations, Economics, and others related)
• Experience in market data analysis and insights generation
• Microsoft Office Package
• Advanced level of English is a must.
• Intermediate level of Spanish will be a differential.
• Strong Analytical skills, Intellectual curiosity, and critical thinking
• Strong communication skills and Consulting proficiency
• Adaptability to a dynamic and constantly changing environment
• Client focus, eye for detail and high-quality standards

Our Benefits 

• Flexible work environment 
• Comprehensive health and dental insurance 
• Gympass 
• Hybrid work model 
• PLR 
• Meal Allowance
• Career development tailored to NielsenIQ roles 
• Access to on-demand learning content and NIQ social communities 
• Mentoring programs 

...and more! 

Job ID: R26_0006344

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion