Tech & Durable Market-GfK. Growth from Knowledge.

For over 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

Responsibilities
    Responsible for 70-80% of industry data analysis in the technology category (market research and analysis related to industry, competitors, policies, etc.) + 20% -30% of retail/brand research and analysis (customization)
1. Regularly responsible for conducting monthly, quarterly, and annual competitive analysis of global major clients in the technology industry, examining the competitive landscape of competing brands, and providing research data and professional support for formulating competitive strategies.
2. Through comparative analysis, gain a clear understanding of the competitive situation and provide data support and market insights for the company's short, medium, and long-term strategic planning.
3. Independently follow up on brand research and business data analysis for a business sector, able to identify specific reasons and seek business opportunities by combining actual business data and other methods.
 

Requirements:
1. Bachelor's degree or above;
2. At least 7-8 years of work experience in a professional market research company, with experience in retail research or brand research, able to independently carry out questionnaire design and related channel interview work;
3. Proficient in using statistical software such as Excel, PPT, Word, SPSS or SAS;
4. Proficient in using tools/platforms such as SPSS, Tableau, Alibaba TMIC, etc;
5. Highly sensitive to data, possessing excellent logical analysis skills and sharp insight;
6. Good report writing ability, language expression ability, management skills, and interpersonal communication skills;
7. Possess good business sensitivity and be able to operate and view brand development from the perspective of the brand owner;
8. Ability to output solutions and commercialize insights;
*BOTH English and Mandarin are daily using for work need (for listening, speaking, reading, and writing)

*Base in Beijing-No Remote due to work need

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion