About the role

Our Marketing team drives the growth of 5 B2C applications (productivity/consumer services) with over 10 million users across ~40 countries and 15 languages. With an annual marketing budget of several million Euros, we're seeking a Creative Strategist to ensure the performance of our acquisition campaigns. You'll report directly to the Head of Marketing. 

Your main mission will be to boost creative innovation, transforming market insights into impactful campaigns that fuel growth. A crucial part of this role involves proactively integrating Artificial Intelligence tools and agents to accelerate testing, maximize ROI, and maintain our competitive edge. You'll collaborate closely with media buyers, the Social Media Manager, and the SEO Manager. 

RESPONSIBILITIES:

• Strategy & Insights: Analyze global creative best practices across Meta Ads, TikTok Ads, Google App Campaigns, and DSP, adapting concepts to linguistic and cultural specificities; collaborate with media buyers to leverage data and identify creative optimization levers based on CPI and CPA performance. 

• Creative Conception & Production: Generate innovative concepts for Paid Ads, UGC & Influencers, and AI experiences using automation and AI tools for rapid prototyping, while fully managing the identification, recruitment, and handling of freelancers and/or external agencies for production. 

• Launch, Testing & Optimization: Autonomously propose and allocate daily creative testing budgets, adjusting in real-time based on ROAS, CPI & CPA with media buyers; as the lead of creative strategy, define and implement the A/B testing philosophy and process using AI scripts for continuous optimization. 

• Leadership & AI Expertise: Present monthly creative results, create guides for AI integration in the creative process, and train marketing teams on automation and AI tools while serving as the internal reference for new technologies. 

QUALIFICATIONS

• Experience: 3-5 years in creative strategy and performance marketing; essential in B2C mobile applications or performance-driven digital marketing for B2C products. Experience from branding agencies or B2B/irrelevant sectors is not suitable. 

• Technical Skills: Proficiency with creative automation tools. In-depth understanding and experience with social ads and their algorithms. Strong passion for AI with a strategic vision and a proven ability to learn and rapidly experiment with new generative AI/AI agent tools. 

• Soft Skills: Sharp analytical mind, strong technological curiosity, excellent project management skills, high autonomy in recruiting and managing external creative talent. Ability to lead and implement iteration and testing processes. 

• Languages: Fluent English is essential. Another language (e.g., Spanish, German, Chinese) is a plus. 

• Education: Bachelor's/Master's degree in Marketing, Communications, Digital, or equivalent. 

WHAT DO WE OFFER?  

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You will be trained on-the-job to develop your skills and experience. 

#LI-Hybrid

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion