About the Job 

We are seeking a Senior Digital Marketing Expert to drive quality, governance, strategy, and project management for our digital team in India. This cross-functional role requires a strong background in digital marketing and software development, ensuring high-quality delivery and alignment with our digital strategy and business goals. 

Responsibilities 

• Project manage digital projects across all initiatives. 

• Drive governance across teams for website management, technical development and Microsoft MSD Marketing changes. 

• Partner with the COE lead to drive innovation and enhance the digital customer journey. 

• Ensure all projects align with NIQ's digital marketing strategy and business goals, with a customer-first mindset. 

• Support digital budget management and tracking. 

• Ensure high-quality and timely delivery from the tech team. 

• Own the overall project plan for the Digital Technology Team. 

• Act as the point of contact for all stakeholders, including senior leaders and marketing leadership. 

• Contribute to a consistent digital marketing strategy across all teams. 

• Prioritize work for the team and ensure valuable business impact. 

• Make data-driven decisions and monitor digital marketing KPIs closely. 

• Provide recommendations for digital marketing initiative and technology features based on rends and our success metrics. 

• Drive state-of-the-art tech for our website, including SEO, technical KPIs, cross-channel experience, and content relevancy. 

• At least 7 years of experience in digital marketing across disciplines. 

• Strong focus on digital marketing technology, governance, and project management. 

• Expert skills with Digital Marketing platforms for website, marketing automation and similar. Ideally experience with Microsoft Dynamics and WordPress Enterprise.  

• Proven track record in driving governance and quality in digital projects. 

• Excellent project management skills. 

• Ability to make data-driven decisions and monitor KPIs. 

• Strong collaboration skills to work with tech stakeholders and marketing leadership. 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion