About NIQ

NIQ는 세계 최고의 소비자 인텔리전스 기업으로, 소비자의 구매 행동을 가장 완벽하게 이해하고 새로운 성장 경로를 밝혀냅니다. 2023년, NIQ는 GfK와 합병하여 글로벌 시장에서 독보적인 영향력을 지닌 두 업계를 대표하는 기업을 하나로 통합했습니다. NIQ는 포괄적인 소매 데이터와 가장 심층적인 소비자 인사이트를 제공하며, 최첨단 플랫폼을 통한 고급 분석을 활용하여 **Full View™**를 제공합니다. NIQ는 Advent International의 포트폴리오 기업으로, 전 세계 100개 이상의 시장에서 운영되며 세계 인구의 90% 이상을 포괄하고 있습니다.

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

What we do

최근 자동차 시장은 전동화, 자율주행, 커넥티비티 신기술 등이 활발하게 적용되어 새로운 가치를 제공하고 있으며, 자동차 시장에 대한 연구 역시 상품과 기계적 관여도 뿐 아니라 소비자에게 전달하는 가치가 무엇인지를 파악하는 것이 중요해지고 있습니다.
닐슨아이큐 오토 본부는 유수의 글로벌 자동차 업체와 함께 글로벌 시장에 대한 새로운 가치에 대한 검증으로 전략을 도출하고 있습니다.

• 신차 출시 전 소비 Needs 및 컨셉 평가를 통한 신차 개발 및 상품 제안
• 신차 상품 기획 측면 비즈니스 정합성 (시장성) 평가
• 신차 출시를 위한 포지셔닝 및 런칭 전략 조사
• 신차 출시 후 소비자 반응 및 경험에 대한 초기 반응 평가
• 전체 시장 관점에서의 신규 기회 요소 Identify 및 시장 분류(Clustering)
• 현 브랜드 현장 접점에서의 광고/판매/서비스 점검 (미스터리 쇼핑)
•  

자동차에 대한 지식 여부 무관합니다 새로운 시장에 대한 전략가로서 여러분의 참여를 기대합니다

Recently, the automotive industry is rapidly evolving with the adoption of electrification, autonomous driving, and new connectivity technologies, delivering new value to consumers. As a result, automotive market research is no longer just about products and mechanical aspects—it is increasingly important to understand the value delivered to consumers.

The main task of the Nielsen IQ Automotive Division is to derive strategies by verifying new values in the global market with leading global automotive companies

• Identifying consumer needs and evaluating concepts before new vehicle launches to support vehicle development and product proposals
• Assessing business feasibility (marketability) from a new vehicle planning perspective
• Conducting positioning and launch strategy research for new vehicle releases
• Evaluating initial consumer reactions and experiences after a new vehicle launch
• Identifying new market opportunities and conducting market segmentation (clustering) from a holistic market perspective
• Evaluating advertising, sales, and service performance at brand touchpoints through mystery shopping.
• No prior automotive knowledge is required—we look forward to your participation as a strategist in this exciting and evolving market!

Responsibilities

• PnP 프로젝트 실행 및 고객 커뮤니케이션
• 프로젝트 제안서 작성
• 질문지 작성 및 조사 실사 관리
• 데이터 분석 및 보고서 작성
   
• PnP project execution & client communication
• Preparing project proposal
• Preparing survey questionnaire & maintenance of research fieldwork
• Data analysis & writing a report

• 학사학위 이상
• 업무 경력 2 -6년 (리서치 외 타 인더스트리 근무 경력 무관)
• 영어 커뮤니케이션 가능자 선호
• 적극적이고 협조적인 태도
• 분석 및 프레젠테이션 능력과 고객 서비스 마인드를 갖춘 사람
• University or College Graduate / Bachelor’s degrees or above
• Business career of 2-6 years (regardless of industry, which is not limited to field of research)
• Korean communication skills is a must, liberate in English is preferred
• Active and cooperative attitude.
• Require analytic/presentation skill & commitment to provide high quality research to clients

본 포지션은 반드시 한국 내에 거주하고 있어야 하며 해당 국가/지역의 거주자여야 합니다.
Must be physically located within Korea and candidate must be a Country/Region Resident. 

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion