Panel Acquisition Specialist (Gfk)
- Full-time
- Career Site Team: Operations
Job Description
About this Job:
We are looking for an experienced Panel Acquisition Specialist to join our dynamic team. This role will focus on finding and managing panel members, enhancing acquisition strategies, and ensuring alignment with business objectives. The ideal candidate will have a background in marketing, project management, and financial analysis, with a proven record of managing complex projects in fast-paced environments.
Responsibilities:
- Source cost-effective solutions for finding new panel members by establishing partnerships with global and local lead brokers.
- Collaborate with internal procurement teams to maintain cost efficiency.
- Follow up on leads sourced for other company initiatives.
- Establish and manage social media campaigns to attract self-referred panel members.
- Monitor acquisition phases to ensure they align with research goals.
- Meet KPIs, including panel size and demographics (age, gender, location).
- Ensure accurate, up-to-date panel data through regular surveys and checks.
- Participate in project meetings, sharing insights based on your experience.
- Coordinate with vendors to meet internal requirements and KPI goals.
- Align acquisition strategies with broader company objectives.
- Track, report, and analyze marketing and acquisition data, sharing insights with stakeholders.
- Lead financial analysis and risk management, optimizing for ROI and CPA (Cost per Acquisition).
Qualifications:
- Experience: Minimum of 5 years in managing marketing, processes, and projects.
- Analytical Skills: Strong attention to detail, logical thinking, and ability to analyze complex data.
- Project & Financial Management: Deep understanding of project and financial management tools.
- Multitasking: Ability to work in a fast-paced environment and handle multiple priorities, including remote coordination.
- Professionalism: Strong work ethic, reliability, and organizational skills.
- Communication: Clear, concise, and persuasive verbal and written communication skills. Ability to effectively communicate strategy and priorities to senior stakeholders.
- Languages: Excellent English and German communication skills are essential.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and innovative environment.
- Work closely with cross-functional teams to drive impactful projects.
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion