GfK. Growth from Knowledge.

For over 90 years, we have earned the trust of our clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View™ on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

We are always looking for open-minded people who will grow with us, push boundaries, and pioneer disruptive methods in market research, data science, technology, and AI. If you share this passion to drive things forward and the integrity to insist on doing things the right way, we'll equip you to take your future into your own hands and play a leading role in our story.

1. Brand analysis: Conduct a comprehensive and in-depth analysis of the customer's brand, including brand image, market positioning, and competitors.
2. Brand management: Monitor brand operations and make adjustments and optimizations based on market feedback to maintain brand image and value.
3. Brand research and analysis: Conduct market research on customer brands, understand the brand status of competitors, analyze market trends, and provide data support for brand strategic planning.
4. Brand strategy planning: Based on customer needs, develop brand strategy planning, including brand positioning, brand image, brand communication, brand extension, etc., to ensure that the brand strategy conforms to market trends and customer needs.
5. Brand diagnosis and evaluation: Diagnose the existing brand of the customer, identify the problems and advantages of the brand, evaluate the competitiveness and market value of the brand, and provide suggestions for brand improvement.
6. Customer Relationship Management: Maintain close communication with customers, understand their needs and feedback, provide timely and effective consulting services and solutions, and establish good customer relationships.
7. Independent interviews: able to independently interview clients, partners, and competitors, and make interview records; Independently collect, process, and handle project related information; Independently complete relevant analysis; Independently prepare sub reports to provide support for strategic consulting services and brand development research reports.
8. Project implementation: Independently responsible for client brand consulting projects and providing professional consulting services

1. Educational background: Bachelor's degree or above;
2. With 5 years of work experience and above, it is necessary to have market brand consulting skills (brand positioning, communication, and enhancing brand image);
3. Should have good verbal and written communication skills, be able to effectively communicate with clients and provide solutions.
4. Innovative thinking and creative ability are required to provide unique and creative brand strategies and design solutions.
5. Have a keen insight into market trends, be adept at analyzing data, and provide valuable reports and recommendations.
6. Possess innovative thinking and problem-solving skills, able to adjust strategies according to market changes and optimize brand performance.
7. Office software usage: Proficient in using office software such as Excel, PPT, Word, etc.
8. Logical thinking ability: Possess strong logical thinking ability and language expression ability

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion