世界トップクラスの調査会社であるGfKジャパンは、1979年の日本法人設立以来、日本市場における家電、カメラ、IT、通信機器の販売動向調査で信頼と実績を蓄積し、市場変化のスピードが速い日本のビジネス環境に特化したサービスを提供してまいりました。現在は、NIQと共に世界一のマーケティングリサーチ会社として、クライアントが本当に求めているものをよりよく理解できるよう取り組んでいます。持続可能な成長への新たな道筋を見出すことに誇りを持っています。

私たちは共に成長し、限界を押し広げ、市場調査、データサイエンス、テクノロジー、AIにおける破壊的な手法を開拓する、オープンマインドな人材を求めています。物事を前進させようとする情熱と、正しいやり方を貫こうとする誠実さを分かち合える方であれば、自らの手で未来を切り開き、私たちのストーリーの中で主導的な役割を果たすことができます。

今回募集を行うAutomotive部門は、カー用品に関するPOSデータ（商品実売データ）や消費者調査の提案を通して、自動車メーカー/自動車用品メーカー/流通企業のマーケティング活動を支援しております。今回採用する方には、部門の一員として、クライアントへの調査企画提案活動、POSデータやその他消費者調査の分析やプレゼンテーション、クライアントニーズを踏まえたPOSデータベースの強化など、幅広い業務に携わり、部門の事業成長に貢献していただくことを期待しています。

GfK Japan, a member of the globally renowned GfK Group, has been building trust and a strong track record in the Japanese market since its establishment in 1979. Specializing in sales trend surveys for consumer electronics, cameras, IT, and communication devices, GfK Japan offers services tailored to the rapidly changing business environment of Japan. In recent years, GfK Japan has expanded its services to include new data offerings such as contact lenses, golf equipment, and music and video software, thereby increasing its recognition beyond the consumer electronics industry. As markets become increasingly globalized, GfK provides detailed market data, predictive analysis, and consumer insights not only for Japan but also worldwide through cutting-edge platforms. In 2023, GfK merged with NIQ, a leader in the fast-moving consumer goods industry, further expanding its consumer, channel, category, and regional coverage.

The Automotive department supports the marketing activities of automobile manufacturers, automotive parts manufacturers, and distribution companies through proposals based on POS data (actual sales data) and consumer surveys. The successful candidate will engage in a broad range of activities, including proposing research plans to clients, analyzing and presenting POS data and other consumer research, and enhancing the POS database based on client needs, contributing to the department's business growth.

主要な業務内容

1. クライアント企業（メーカー、流通）からのヒアリング及びマーケティング課題の抽出
2. POSデータやマーケティングリサーチのクライアント企業への提案
3. POSデータやマーケティングリサーチの結果を基にしたレポートの作成やプレゼンテーションの実施
4. 国内外のオペレーションチームと連携し、プロジェクトをコントロール

Key Responsibilities:

1. Conducting client interviews (manufacturers, distributors) and identifying marketing challenges
2. Proposing POS data and marketing research solutions to client companies
3. Preparing reports and delivering presentations based on POS data and marketing research results
4. Collaborating with domestic and international operations teams to manage projects

必須要件

1. 社会人経験2年以上（日本国内の企業組織にて）
2. 法人営業経験
3. ビジネスでの英語使用経験（TOEIC700点以上目安）
4. マーケティングリサーチ業務へ興味があること
    

あれば望ましいスキル・経験

1. マーケティングリサーチ業務経験
2. 自動車業界、自動車用品業界での業務経験

Must 

1. Over two years of professional experience (within a Japanese company)
2. Experiences in sales
3. Proficiency in English for business 
4. Interest in marketing research work

Preferred Skills and Experience:

1. Experience in marketing research
2. Experience in the automotive or automotive parts industry

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion