Senior Data Analytics & Insights Specialist

  • Full-time

Job Description

ABOUT THE JOB

We are seeking a proactive and detail-oriented Data analytics & insights Specialist to play a key role in enabling sellers reach new clients, engage with our current clients, and strategize how to market new service and product features.  

Are you passionate about transforming data into compelling narratives that drive business success? Join our team and use your analytical skills to craft insightful, data-driven stories that engage regional sales teams, prospects, and clients. In this role, you will be responsible for carrying out plans for global and regional insight-led initiatives for our BASES business. You will analyze complex datasets to uncover consumer insights, develop impactful marketing content and thought leadership materials, and create visually stunning case studies and customized client presentations. As the go-to expert on our content repository, you'll ensure our sales teams have access to the latest, most relevant materials. Your storytelling abilities will produce engaging presentations and tools that help us stay ahead of the competition. We are looking for someone who can take full ownership, uncover new opportunities, move quickly, and has a strong appetite for growth. 

If you're ready to make a significant impact, we invite you to apply and become a vital part of our innovative team. 

Key Responsibilities: 

  • Help create insight-led stories that will help regional BASES sales teams engage with both prospects and clients. 
  • Analyze and interpret data to discover consumer insights and provide conclusions and recommendations 
  • Draft insights using BASES and NielsenIQ data that helps supports marketing content as appropriate ​ 
  • Provide insights and data to support creation of regional and global BASES thought leadership 
  • Identify, analyze, and interpret trends and patterns in complex data sets from multiple sources to inform project planning and sales strategies​ 
  • Leverage quantitative and qualitative research, trade panel and consumer panel data powered up with data analysis and visualization tools​ 
  • Create visually appealing case studies to effectively showcase project methodologies, outcomes, and key insights, fostering a comprehensive understanding of client successes and solutions.  
  • Assist in the preparation and customization of presentations for client meetings, ensuring materials are informative, engaging, and tailored to client needs. 
  • Serve as expert on content available and location of assets + SharePoint keeper of sales material.  
  • Create and/ or adapt existing content based on sales insight, persona and segment.  
  • Use storytelling to create compelling and engaging presentations​ 
  • Research and analyze a variety of market intelligence inputs, including market trends, competitor offerings, product specifications, and demographic data, using primary or secondary sources to support creation of tools that will help us get ahead of our competition 

REQUIREMENTS: 

Qualifications 

  • Bachelor’s degree in business, marketing, or related field 
  • 2-5 years of relevant work experience 
  • Strong analytical mind and excellent numerical skills 
  • Experience in market research or consulting functions in the FMCG industry 
  • Experience of using NielsenIQ continuous data 
  • Good organizational and excellent interpersonal skills 
  • High attention to detail with excellent organizational and project management abilities 
  • Excellent written and oral communication with advanced copywriting skills 
  • Fluent English, both verbal and written 
  • Proficient in MS Word, Excel and PowerPoint  
  • Tech-savvy 

Preferred Knowledge & Experience 

  • B2B marketing   
  • Experience with CRM software and sales intelligence tools like Microsoft Dynamics, PowerBI  
  • NielsenIQ BASES product suite  
  • Ability to work in a fast-paced environment and manage multiple projects effectively 

WHAT WE OFFER

  • Work in an international, multicultural environment  
  • Hybrid or remote working type possible  
  • Seniority and vacation allowance  
  • Easter and Christmas bonuses, and Christmas gifts for employees’ children  
  • Annual medical check  
  • Transportation allowance    
  • Volunteer time off 

#LI-PB

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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