Qualitative Analyst, Consumer & Marketing Insights

  • Full-time

Job Description

NielsenIQ’s Consumer & Marketing Insights practice specializes in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including FMCG, retail, automotive, and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies through to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience, and pure customized research.

At NielsenIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem-solving, and a desire to expand your analytical skills, then we would love to hear from you!

Responsibilities

  • Assist senior staff in conducting research studies, from design, execution, moderation, analysis, charting, and presentation to client servicing
  • Deal with the requests from clients under the supervision of senior staff
  • Provide prompt delivery of service and work closely with the team to offer total client service and solutions
  • Maintain accurate, complete, up-to-date, and insightful client business profiles to be shared with seniors
  • Build and maintain ongoing relationships with the identified key persons within the client organization
  • Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposals and credentials

A little about you

You will play an essential role in managing research projects from start to finish; supporting the Senior Manager on research design, analysis, reporting through to presenting findings to clients. We will arm you with the best in market research skills and capabilities, through on-the-job coaching and structured training. You will also be given access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients.

Qualifications

  • University graduate from any discipline. Marketing, Business, Mathematics, Statistics, or equivalent preferred
  • 0-2 years of experience in the market research or relevant industry 
  • A self-starter, detailed oriented, result-driven mindset, sensitive to numbers
  • Good time management especially in meeting external deadlines
  • Sociable, open-minded, out-going, empathetic, energetic, and articulate
  • Sound analytical thinking and strong marketing sense
  • Knowledge in executing/supporting focus group
  • Good communication skills in explaining the key takeaways & methodology of the thesis
  • Proficient in Microsoft Office applications, including PowerPoint, Word, Outlook, Calendar, and Excel
  • Good client service skills and ability to communicate and write effectively in English, and Mandarin 

Additional Information

Hybrid based role, must be physically located within Taiwan and candidate must be a Country/Region Resident.

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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