Director, Consumer & Marketing Insights

  • Full-time
  • Career Site Team: Client Service & Sales

Company Description

At NielsenIQ (NIQ) we measure performance for our clients, and we use analytics to help our clients grow their business. Measurement and analytics are two separate things, and each is important and valuable on its own. But the connection of the two makes them both even more critical and valuable.

Our people are the driving force behind NIQ Consumer Insights. We are focused and innovative with a growth mindset that enables us to delight clients through specialized methodologies and new technology solutions. Our short- and long-term strategy is built on People, Products, Position and Profit to elevate our team spirit, industry reputation and business now and in the future.  Working with both your NIQ colleagues and spending time with clients, you will build partnerships to allow you to understand your client needs and requirements. You'll use this knowledge to develop in-depth analytics and create compelling stories that deliver the insight to drive business growth.

Job Description

The Director of Consumer Insights (Quantitative) is a key leadership position within the NielsenIQ Pacific Consumer Insights business, leading a commercial team and managing overall ownership of client delivery and relationships. This role is also jointly responsible for management of the P&L for this business unit. 

We are looking for an energetic forward thinking and team focused leader who ideally has research consultancy experience with both commercial and government clients. 


  • Lead a team with the primary responsibility of expanding the scope of influence with key clients across a wider range of products/services and greater depth of involvement 
  • Further foster strategic clients’ relationship with plans to cross sell or introducing new services, with aim to provide impactful solution to clients’ business issues. 
  • Lead key RFPs and proposal briefs, developing others in the team in writing winning proposals 
  • Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency in Thought Leadership 
  • Accountability for the team financial KPI (revenue and margin commitment); continuous monitoring of actual versus budgeted performance 
  • Review and finalized draft designs (ie proposals, tools, analytic plans, reports, workshops) prepared by team members  
  • Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative story telling to clients through insightful and actionable recommendations 
  • Develop and deliver workshops, thought leadership and other client facing deliverables as appropriate  
  • Effective team leadership 
  • Team resource management leading to on time delivery & meeting quality expectations  
  • Manage and cultivate client-centric team 
  • Assess, manage and develop talents 
  • Active engagement in driving team spirit 
  • Help drive company initiatives and reinforce key message 
  • Effectively manage Nielsen business processes relative to revenue and expense management 
  • Take lead and drive regular review/revisions of systems and procedures with the end goal of improving productivity and cost efficiency in the department 
  • Perform other related functions that may be assigned 


  • Tertiary educated. 
  • 10+ years related experience in Market Research agency. 
  • Experience in managing a team in a consultancy research environment 
  • Deep marketing research design and execution experience, ideally in both business and government sector 
  • Previous P&L responsibility 
  • Strong problem-solving skills and ability to work collaboratively in a team environment.
  • Strong oral and written communication skills
  • Skills in translating data into an attractive, meaningful and actionable report presentation (PowerPoint and experimentation with other visual deliverables desirable

Additional Information

Remote-hybrid based role, must be physically located within New Zealand and candidate must be a Country/Region Resident.

Our Benefits

  • Flexible working environment
  • Comprehensive health insurance
  • Life assurance
  • Pension plan
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:

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