Sales manager - SMB

  • Full-time
  • Career Site Team: Marketing and Communications

Job Description

The SMB sales team (small & medium FMCG Businesses) is a key role in NIQ’s growth strategy. Focused on accelerating organic growth, the SMB Sales manager generates short-cycle revenue opportunities by contacting leads & prospects, growing business within the own client portfolio and contribute in the longer-cycle revenue processes to win the key prospects not working with NIQ for their insights based on trended sales data.



As a SMB sales manager, you will:

  • Own, meet and ‘smash’ the individual revenue target (Forecast and report out of targets and budgets).
  • Target new clients via different channels and grow the business within the existing client portfolio assigned with our core retail measurement service, prioritize client visits based on sales potential and build a sustainable external network.
  • Identify upselling opportunities by creating leads for international retail measurement data and the more advanced / customized NIQ services enabling to transform ad-hoc relationships into continuous partnerships.
  • Execute end-to-end sales process from feasibility analysis; including and pricing, negotiating terms, writing proposals, and closing the sale.
  • Monitor progress against revenue target with tenacity and course correct quickly where necessary by making maximum use of the available CRM tools
  • Utilize with creativity the tools available within the wider organization to generate leads and build your internal network
  • Develop pragmatic engagement plans for the key prospects & clients in your portfolio
  • Ensure that all sales materials, including proposals, software- & service demos are consistent and demonstrate best in class within the industry.
  • Initiate & Drive projects to bring new product /market combination successfully to the market
  • Work with other NIQ departments to ensure alignment and buy-in.



Are you a high-energy self-starter, curious, passionate about sales, growth, building relationships and new business opportunities? Do you enjoy contributing to the great SMB Team result by having individual impact to make the difference?


Our new team member will have:

  • Good understanding of the dynamics of the BE FMCG business
  • Minimum 5 years of experience, preferably gained in Market Research and or FMCG Trade/Category management
  • Familiar with the specs and usage of retail tracking business services within the market
  • Skillful in driving client interest and new business through creative proposal- and solution creation resulting in high client satisfaction level.
  • Easy connecting with (potential) clients and ability to build and maintain own network among assigned clients & prospects
  • Both short-term and long-term results oriented
  • Excellent communication skills, ability to read other’s styles and adapt behavior accordingly.
  • Fluent in Spanish and English



Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You’ll be trained on-the-job to develop your skills and experience.


Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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