Senior Manager - Consumer Insights
- Full-time
Job Description
ABOUT THIS JOB
At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
He/she should be recognized having an expertise in Quantitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience in research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.
RESPONSIBILITIES
Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
Ensure Customized Research standards are implemented and enhanced as client expectations continue to evolve and change in the marketplace
Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews
Ensure the implementation of Client Management Process for the assigned accounts and be able to add value to those key clients
Identify and recommend enhanced and new services that answer clients' business needs
Lead the client servicing team with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement
Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards
Build and maintain ongoing relationships with the identified key persons within the client organization
Ensure staff are trained on customized research processes (building questionnaire/ analysis specs etc) and handling day-to-day client requirements
Assist in ensuring adherence to the approved company policies on business conduct/ethics when servicing clients
Advise senior management of client status, problems and opportunities
Financial Management
Achieve revenue, profitability, quality, speed of delivery and productivity targets as assigned
Contribute to overall team plan by generating revenue and/or cost-savings ideas
Functional/Technical
Maintain accurate and up-to-date knowledge of research techniques and applications
Provide value-added analyses and respond to special requests
Manage data quality issues by overseeing data inquiry process
Recommend improvements in work processes within area of responsibility
Organizational Management and Development
Ensure alignment of operating systems and processes that will enable the division to achieve its overall business objectives
Promote inter-departmental and inter-divisional communications and teamwork
Qualifications
Bachelor’s Degree in any major from reputable University
Minimum 4 to 8 years of working experience in Market Research/agency/FMCG/Service/Retail industry
Working knowledge of research techniques and methodologies, also statistics and multivariate analysis
Project management experience will be preferred
Proficient in Microsoft Excel & Powerpoint and/ or Google Spreadsheet & Slides
Good client service skills and able to communicate and write effectively in English and Bahasa Indonesia
Additional Information
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/
NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.