Research Analyst

  • Full-time

Company Description

Please kindly note, the following job advertisement is intended exclusively for Internal combined existing employees of NIQ &GfK.

If you are not an existing NIQ or GfK employe we regret to inform you that your application for this position will not be considered

However, we encourage you to explore other opportunities that align with your qualifications and career aspirations, within our organization.

Our objective at BASES, a service of NIQ, is simple… to help our clients innovate to elevate. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard pricing & forecasting models, our rich databases, and our proprietary analytical techniques. The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs.

The APMEA Specialty Ad & Design team is uniquely qualified to serve as our clients’ innovation research partner, leveraging both global reach and local presence. With best-in-class research and tools, Specialty Ad & Design team helps client maximize their ROI for the new product launch by optimizing the potential of their ad and package. Internally, we would be the ‘Centre of Excellence’ for any Ad and Design projects and ‘Go to team’ for all methodology and executional challenges.

APMEA Specialty Ad & Design team would provide a platform to interact with the CMIs, and Marketing teams. There would be ample opportunities to work on high visibility and strategic projects, thereby gaining recognition from the wider BASES community. Also, there would be diverse opportunities to collaborate with clients across categories and regions, leading to a sharper learning curve for associates.

Be curious. Be collaborative. Be forward thinking. Join the team and work as our client’s key partner, a problem solver and the mind behind in-market successes.

Job Description


• Subject matter expert for pricing & forecasting techniques, including our flagship product LPO & Forecast.

• Execute volumetric analyses interpreting in-market data, secondary data, and adjusting model outputs appropriately.

• Reviews data for errors and inconsistencies.

• Prepares input and collaborates with internal and external stakeholders.

• Analyzes study results to draft reports and presentations.

• Prepares initial client correspondence.

• Interacts with client staff on routine issues.

• Attends client meetings and presentations.

• Works on follow-up requests



Desired Knowledge

Knowledge of Microsoft Word, Excel, and PowerPoint

Knowledge of statistics and research techniques

Excellent command of oral and written English

Knowledge of marketing research Skills Analytical skills

Customer service skills Organizational skills

Multi-tasking skills

Oral and written communication skills Project management skills


Bachelor’s degree OR Master’s degree


Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

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