North America Head of Consumer & Marketing Insights (CMI)

Reference ID: REFID554876

Location: Remote, but must be based in US. Eastern or Central Time is preferred.

About this job

Lead NIQ’s North America Consumer & Marketing Insights (CMI) business, including syndicated and custom research focusing on brand tracking, advertising effectiveness, and consumer & shopper insights. Report to the North America President and have an indirect dotted line to the Global CMI President. Be a member of both the North America leadership team and the global CMI leadership team.

Drive topline growth at or above the margin target through superior commercial management of sales and service teams and excellent commercial processes. Drive NPS and maintain engagement with key stakeholders within our clients’ organizations.

Build a CMI community and expertise across North America and drive best practice sharing. Elevate industry/solution expertise of CMI teams and NIQ CMI brand in the marketplace.

This role requires a strategic thinker with a deep understanding of data analytics, market research and a proven track record of driving business growth. The successful candidate will play a pivotal role in shaping the direction of our CMI business, fostering innovation, and building strong client relationships.

Responsibilities

Strategic Leadership: Develop and execute a strategic plan for the CMI North America business aligning with the overall goals and objectives of the company. Drive initiatives to expand market presence, increase revenue, and achieve sustainable growth within the region.

Business Development: Identify and pursue new business opportunities, partnerships, and collaborations to enhance the CMI portfolio. Work closely with the other client development organizations within the region to drive successful client acquisition and retention strategies.

Operational Excellence: Oversee the day-to-day operations of the CMI business, ensuring efficiency, quality, and adherence to established timelines and quality standards. Implement and optimize processes to streamline research activities and enhance overall business performance.

Team Leadership: Build and lead a high-performing and diverse team of CMI professionals, providing mentorship, guidance, and support.

Client Engagement: Cultivate and maintain strong relationships with key clients, understanding their evolving needs and ensuring the delivery of customized and impactful research solutions. Act as a trusted advisor to clients, positioning the NIQ CMI business as a leading provider in the industry.

Qualifications

• Experience and strong financial, operational and commercial acumen budgeting, forecasting and managing of commercial and financial processes.
• Experience established and executing CMI strategy - product, process, people to transform and grow the business, sustainably.
• In-depth knowledge of the data analytics and market research industry, with a strong understanding of emerging trends and technologies.
• Effective organizational skills to achieve maximum efficiency and effectiveness of North America CMI team including execution or any needed reorganizations and/or talent upgrades.
• Maturity and presence to actively engage in C-suite discussions and engagement; elevate NIQ CMI in the marketplace - network, thought leadership and brand.

Our Benefits

• Flexible working environment
• Health insurance
• Parental leave
• Life insurance

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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