Senior Analyst, Consumer Insights

  • Full-time

Job Description

A Senior Executive from the Consumer & Marketing Insights Team will maintain a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects. 


Client Servicing

  • Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management 
  • Serve as primary contact to junior level client contacts on ad-hoc analyses and understand and respond to questions on content, basic data issues/questions, report generation, etc. 
  • Assist senior staff in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards 
  • Unsupervised on-site presence which includes responsibilities on data requests, technical basic support and analysis 
  • Assist in sales activities in conjunction with senior staff in terms of preparation of proposal and credential presentations 
  • Communicate client needs to appropriate team members 
  • Provide "in office" research, administrative and operational support to senior staff 
  • Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc 
  • Ensure client service deliverables are aligned with the regional client service standards 

Functional / Technical 

  • Maintain an accurate and up-to-date knowledge on research techniques and applications 
  • Provide value-added analyses and respond to special requests 
  • Integrate multiple data sources to answer business issues 
  • Manage assigned project independently 
  • Perform quality checks on all reports for alignment to request, accuracy and correctness 
  • Ensure standard operating procedures within area of responsibility are observed 


  • BA / BS/ Bachelor’s Degree 
  • At least 2 years in Market Research or related services in FMCG/ Service Industry (Insights team)  
  • Basic knowledge of statistics 
  • Intermediate level knowledge of research techniques and methodologies 
  • Working knowledge of common Microsoft Office applications 
  • Fluent in Cantonese and English is a must 

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit

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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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