Think about the last time you went shopping. What made it into your basket? Perhaps you picked up a new brand of wine that caught your eye on shelf, or grabbed the same snack you always get without even thinkiong about it.   Whether these were conscious choices or ones you didn’t think much about, manufacturers and retailers desperately want to unlock the ‘why’ behind those decisions – and that’s where you come in. As we re-globalize BASES Neuroscience tools to meet strong pent up demand for the BASES Neuroscience-led capabilities, our PhD commercial neuroscientists are the heartbeat of our success.  As a BASES Neuroscience Director, you will dig deep into the dynamics of the how people’s brains respond to advertising, packaging and products and help clients understand how to better reach their consumers.   

As part of BASES, you will work with best in class research and neuroscience tools to help companies optimize how consumers understand who they are, what they offer and what they stand for. BASES, the worldwide leader in analyzing and consulting on new consumer products, is also a world-wide leader in applying Neuroscience to marketing. BASES neuroscience solutions work with clients at all stages of marketing and product development from early stage positioning, package design, to marketing and brand health.

Responsibilities: 

• Serve as a subject matter expert on consumer neuroscience methodology, measurement (including EEG, biometrics, eye tracking, facial coding and implicit measurement), and data analysis for the commercial team, clients and internal stakeholders.   

• Contribute neuroscience and behavioral science driven insight and key points of learning into all analyses 

• Be responsible for scientific review and approval of all study inputs, maintaining quality standards for protocol design, experiment design, subject recruiting, management of data acquisition process and review of analysis. 

• Be a key point of contact for clients with our Customer Success team, attending meetings, co-presenting results, project debriefs, etc.   

• Effectively communicate complex scientific concepts in a simple manner (both oral and written) 

• Drive awareness and interest in BASES Neuroscience based tools through collaboration with our sales teams 

• Work with broader team of Neuroscientists, BASES Product Leadership, Customer Success and Sales teams to develop and deliver thought leadership.   

• Be an active participant with the Neuroscience Product Leadership team, when appropriate, in expanding our protocols.   

• Be proactive in identifying and solving for inefficiencies in our processes to ensure we are optimizing our investments of time, resources and staff.   

• Be a participant in recruitment efforts for BASES, especially as relates to Neuroscience related roles in client service, operations and Neuroscience teams. 

• Help train CS teams and broader BASES when appropriate, on neuroscience ideas, behavioral science principles and methodolgy at approapriate levels of detail for the relevant stakeholders.  

• Work effectively across multiple teams and with people of varying levels  – providing leadership and insight to customer success, operations, sales, product leadership and Neuroscience teams.   

• PhD in Neuroscience or related field including but not limited to Neuroscience, Cognitive Neuroscience, Cognitive Psychology, Psychology with a Biological focus or Biology with a Neuroscience focus.    

• 3 years of professional work experience post PhD 

• Experience in brain imaging preferred (EEG especially helpful but fMRI or other methods is OK) 

• Strong critical thinking skills, problem solving and attention to detail  

• Leadership ability (can be professionally or extracurricular or volunteer) activities  

• Passion for applying neuroscience & psychology to the world and helping non-scientists understand how the mind works. 

• Desire to learn and apply new technologies to business solutions 

• Strong ability to work with others and willingness to share unique perspectives and experiences  

• Strong oral and written communication skills 

• Demonstrated project management skills and ability to manage multiple priorities 

What's in it for you?

• Comprehensive compensation package 
• Peer recognition program comprehensive health insurance flexible work environment 
• Hybrid work model 
• Career development tailored to NielsenIQ roles 
• Access to on-demand learning content and NIQ social communities 
• Mentor programs 

Our benefits 

• Flexible working environment 
• Health insurance 
• Parental leave 
• Life assurance 
• Volunteer time off 

And more....... 

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About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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