Consumer Insights Consultant (Freelance)
- Full-time
- Career Site Team: Client Service & Sales
Job Description
At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
He/she should be recognized having an expertise in Quantitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience in research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.
Responsibilities
As a Consumer Insights Consultant, your responsibilities and key expectations will include.
- Review and finalized draft designs (i.e., questionnaires, analytic plans, reports, presentations).
- Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations.
- Support the Consumer Insights business in driving issue-based analyses, build effective analytical presentations and consultative storytelling and presentations in a clear and compelling manner.
- Provide ideas and thoughtful insights into new ideas and initiatives, showing competency, mastery and consultative influential skill.
- Lead and promote strategic conversations and meetings, which result in traceable CI business opportunities.
Qualifications
Bachelor’s degree in business, Marketing, Statistics, Social Sciences or related fields
Minimum 3-5 years of market research experience.
Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
Proven track record to positively impact client outcomes and ability to influence clients.
Excellent verbal and written communication skills
Intellectually curious, critical thinkers and impact driven.
Can-do attitude, with a reputation for providing clarity and creating positive energy.
Additional Information
- This is a short-term project-based role with 5 months duration period.
- Hybrid-based role must be physically located within Singapore and candidate must be a Country/Region Resident.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.
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Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/
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