Consumer Insights Manager

  • Full-time
  • Career Site Team: Client Service & Sales

Company Description

CGA – Global food & drink consultancy for out of home leisure

Do you have a passion for food and drink?  Ever wonder what makes a brand successful? Or what drives consumer drinking habits when they go out to pubs, bars & restaurants?

About CGA

At CGA we work with the biggest and most renowned food and drink businesses and most iconic brands, to help them understand the drivers of their performance as well as the consumer and market dynamics at play.

As the definitive source of integrated consumer insight and market measurement we inform strategies for our client’s growth. With offices in the UK and the USA, it is our vision to be the world’s leading business intelligence and strategic consultancy provider for the out of home leisure market.

At CGA our mission is clear:  To use our phenomenal data & unrivalled expertise to provide our partners with fresh insight to help them be successful in the market we love.

CGA values

Our core values are important to everyday life at CGA and successful candidates will be:

  • BOLD – Brave with an opinion
  • INNOVATIVE – Fresh & creative
  • TRUSTWORTHY – Dependable & credible
  • EXPERT – Knowledgeable & geeky
  • SPIRITED – Passionate & obsessive

If you think you have what it takes to be a part of our future, we would love to hear from you. To be considered for an initial telephone interview please apply.

CGA is an equal opportunities employer.

Candidates must be eligible to work in the UK.

Job Description

Senior Consumer Insights  Analyst - Stockport (Hybrid)

About this job 

CGA’s  Insights Manager will be a Client Success & Insight Manager (CSIM)  who works closely with many of the world’s leading drink brands to help them make better and more informed decisions by analysing and presenting the data. This is a role suitable for technically strong markets or data analytics associates willing to learn and step into a manager role.

Managing a portfolio of world-renowned clients, the CSIM builds & maintains strong & long-lasting peer-to-peer relationships with key stakeholders & decision-makers. It is crucial in working with the account team to drive business growth through best-in-class client management and developing proactive account plans to meet client retention & budget targets.  

As an expert on both the market and CGA’s suite of services, you will identify, propose, upsell, and implements the most appropriate projects or solutions in order to exceed our client’s ROI & service expectations.  

As a manager and mentor within the team, you will play a critical role in driving wider business objectives and the implementation of CGA’s business strategy.  

Demonstrating great leadership skills, you will be a mentor for your team, supporting and motivating the team to not only achieve the team & business objectives but your team’s own personal development goals. You will always be a custodian of CGA’s culture & core values. 

Responsibilities 

Reporting & Database deliveries 

  • Responsible for ensuring all CS validation of OPM is complete 

  • First-line support to Client Manager, supporting where necessary the stakeholder engagement required to deliver database/reporting developments  

Insight, Consultancy & Presentation 

  • Oversee the delivery of all work & presentations for the client, ensuring work is delivered to the highest standard & on time, following the Client Success Framework of best practices and processes. 

  • Review storyboard presentation structure in relation to brief, providing feedback & advice for enhancements where necessary 

  • Attends and guides on regular milestones for project review, ensuring all work is completed to a high quality & in a timely manner  

  • Conduct final review of key presentations, applying advanced market understanding & strategic thinking to ensure all presentations provide the client with SMART recommendations which are in line with their business objectives 

Client/Project Management 

  • Responsible for delivering excellent customer service at all times 

  • Ensure all contractual obligations are met 

  • Produce yearly account plans, with Client Director and commercial team, for each client, identifying new opportunities & strategies for growth 

  • Ensure all meetings are well planned to achieve optimum client engagement 

  • Grow a network of stakeholders across client businesses, building and maintaining strong peer-to-peer relationships  

  • Support CGA’s complete service offering, & confidently promote USPs of CGA services vs competitor alternatives 

  • Prepare & deliver top-quality presentations triangulating CGA services to provide best-in-class insights 

  • Gain regular client feedback on all aspects of CGA service, feeding back to Client Director in order to inform CGA’s ongoing client strategy 

  • Investigate & solve any client problems, complaints or data queries 

  • Draw on CGA services, market expertise & understanding of client business to advise the client on how to achieve their goals in the most effective manner 

  • Work with Client Directors & Client Solutions team to identify opportunities for board-level engagement & strategic consultancy prospects 

Leadership 

  • Demonstrate role model behaviour - live CGA’s vision, mission statement & values 

  • Demonstrate intellectual integrity, ensure your actions fit your words 

  • Successfully manage & motivate the team to fulfil all business responsibilities 

  • Hold regular reviews/touchpoints with the teams 

  • Ensure PDPs are completed with Client Director 

  • Create and regularly review the development plan for each team member 

  • Committed to continuous coaching outside of the structured training plan 

  • Co-ordinate & run training sessions where necessary 

  • Engage team through great communication & facilitating opportunities for development; inspiring & helping them see how what they do connects 

  • Demonstrate commitment to ensuring team wellbeing 

  • Demonstrate great leadership amongst peer groups as well as within own team 

  • Provide Client Director with weekly updates & monthly team development updates 

  • Manage up effectively & seek out expertise where necessary 

Qualifications

Must have 

  • Strong technical skills in market insights 

  • Experience with Data analytics and data presentation

  • Desire to work and develop market insights and client success management

  • Strong experience with MS Suite (Excel for data analysis and PowerPoint for data Presentation)

  • Good presentation skills

  • Good communication skills

  • Strategic Thinking and good decision-making skills

  • Ability or willingness to lead a team

Nice to have

  • Previous experience in working in media, research agencies, or the food and drink manufacturing industry 
  • Stakeholders engagement /Management
  • Team leadership

What we can offer

  • It’s an exciting time for the Consumer Panel UK team at NielsenIQ, with a global investment commitment in ‘Consumer’ fully underway and our UK business in strong growth.
  • Attractive package
  • Being a part of a  dynamic team with great exposure to international clients

Additional Information

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com 

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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