This position is working as part of a larger regional marketing team to create actionable interest and excitement for NIQ’s products or services to attract new contacts and drive revenue. 

RESPONSIBILITIES

• Leads segment identification and persona targeting based on product marketing and commercial teams’ inputs.
• With reusability of approaches in mind developing, optimizing and executing long- to short-term multi-channel campaigns to activate demand and drive marketing-qualified leads to the sales pipeline​.
• With scalability in mind, develops, optimizes and executes long-term (up to “always-on campaigns”) to short-term multi-channel campaigns to create relevant awareness, interest, consideration and drive marketing-sourced leads.​
• Considers international reusability in creating and deriving NielsenIQ regional narrative, products and services-related marketing content, based on or in the context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intent. ​
• Works closely with product marketing and other demand generation colleagues within the regional team and wherever necessary across international markets, to ensure that tactics and action plans are aligned with the regional marketing and commercial goals and strategies across international markets.​
• Be in regular exchange with functional peers across geographies and Centers of Excellence to share experience, learnings and further development and expansion of own skill set.​
• When required, collaborates and works alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital, etc.) contributing to processes and strategies.​
• Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows including the usage of CRM tools​
• Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches​

QUALIFICATIONS 

• At least 1-2 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role​
• Experience in digital marketing and social media (SEO experience is an advantage), related role focused on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage)​
• Fluent in English and Turkish (written and spoken), additional languages would be an advantage
• Ability to adapt based on data, keeping a pulse on metrics​
• Strong communication skills, oral and writing - promotional texts, business writing for emails, social media and content marketing
• Essential hard skills - Tech-savvy, MS Office Suite (Word, PPT, Excel), WordPress, familiar with website metrics and marketing CRM/software automation platforms e.g., Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, etc.

WE OFFER:

• Work in an international, multicultural environment
• Hybrid & flexible working module
• Access to learning platforms, mentorship programmes, and educational support to keep developing your skills
• Peer-to-peer recognition program to enable feedback sharing and reward your achievements
• Life and health insurance
• Additional paid days off
• Monthly lunch ticket
• Shuttle bus to make your commute more comfortable

#LI-DAK

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com 

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.