Associate Director, Business Development (SEA)

  • Full-time
  • Career Site Team: Client Service & Sales

Job Description

You will play a significant role in developing new revenue streams for the Consumer Insights team, focusing on Fast-Moving Consumer Goods (FMCG) and Retailer sectors in South East Asia (SEA). At NielsenIQ, you are known as a trusted partner to our clients and industry experts to our colleagues.


Market Research Fundamentals

  • Demonstrate thorough knowledge of key practices i.e., consumers/brands, shoppers, and customer satisfaction in interactions with internal/external stakeholders. Qualitative knowledge & experience will be a bonus.
  • Work with the in-markets team to design multi-country proposals with a competitive advantage
  • Ability to generate actionable insights to address clients’ business questions and drive value for them

Business and Financial management

  • Understand and leverage the business and financial information to drive success
  • Prepare an accurate forecast of pipeline and revenue for SEA – FMCG & Retailers
  • Win business at a healthy margin to improve the CI bottom line
  • Demonstrate a high say-do ratio (commitment vs. achievement)
  • Deliver on the financial targets assigned overall as well as by product type, client segment, and market/country

Sales Strategy and Sales Enablement

  • Understand the business dynamics and emerging trends in the markets across SEA (core focus)
  • Identify the white spaces by geography and by client segments. Develop a short-term as well as a long-term plan to capitalize on those opportunities
  • Play a pivotal role in increasing the win ratio of multi-country proposals and focus clients by collaborating with various international stakeholders. This will include in-person presentations with the clients in specific markets, basis SOPs
  • Leverage the NIQ relationship with regional/global clients and drive the business development with those clients in the markets where it is not strong enough
  • Use and where necessary enhances product/vertical credentials to win new clients.
  • Ability to negotiate win-win solutions with internal and external stakeholders
  • Help the teams across SEA to develop and sell syndicated CI products


  • Demonstrate simplicity across all forms of communication
  • Take the lead in driving & coaching on compelling storytelling
  • Able to communicate with the Top/C-level audience

Capacity Building

  • Identify and share the best practices across SEA
  • Provide coaching to teams on new emerging MR tools as well as complex traditional tools such as pricing, segmentation, system 1, behavioral management research, etc.
  • Mentoring and grooming assigned young talent through 1-1 interactions

Collaborative Relationship

  • Closely work with market leaders, CI commercial leaders, and regional as well as local operations leaders to accomplish shared objectives

Client Management

  • Engage the high priority/focus clients, remotely as well as visiting them in markets on regular basis and become their trusted advisor
  • Support the CI teams in increasing the NPS (client satisfaction scores with NIQ)
  • Get involved, where necessary, in the final study presented to the clients

Thought Leadership

  • Have a public presence by participating as a speaker in NIQ/clients’/industry events
  • Develop thought leadership case studies/white papers based on the syndicated projects and other initiatives
  • Promote NIQ values & expertise through active participation in the larger NIQ network

A little bit about you

You’re the first to recognize an opportunity, then turn it into a client solution. Pivot is your middle name. Last-minute requests? No problem. You confidently manage data, and you care about the people behind every number. In fact, you’re a bit of a people person and feel energized by successful collaboration. You manage relationships and expectations as well as you manage projects, and your experience speaks for itself. Curiosity, communication, and critical thinking drive your work--whether you got your start in sales, consulting, analytics, or consumer goods. Now you’re ready for what’s next.


  • University degree preferably in Marketing, Research, or a Business-related field
  • 8 - 10 extensive years of working experience in Market Research or Business Analytics and Client Servicing; with solid Market Research processes and structure understanding and experience with FMCG and Retailer clients
  • Experience in client-side jobs (Manufacturer/Retailer) in Consumer Insights will be a plus
  • Good knowledge of statistics, multivariate analysis, research techniques, and methodologies 
  • Experience in Qualitative research will be a plus
  • Strong business acumen, strategic perspective, and good knowledge of market dynamics
  • Experience with people management and being client-centric
  • Excellent verbal and written communication skills
  • Competent negotiator with effective influencing skills

Additional Information

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit 

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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