ABOUT THIS JOB
As a Product Marketing Manager you will work closely with the Director of Product Marketing, Product Leadership, Commercial and Marketing functions to drive go-to-market strategies for products in NielsenIQ. 

This position plays a significant role in successfully launching products, by developing clear GTM plans, creating compelling messaging and developing impactful content. This is a highly visible role and you will have the opportunity to influence various stakeholders and bring to market NIQ’s major product initiatives within International Markets.

RESPONSIBILITIES

• Develop a deep understanding of customer needs and challenges;
• Identify the target audience and craft personas to inform product positioning and messaging;
• Collaborate closely with Product to define the products’ value proposition;
• Create product positioning and a narrative that resonates with our buyers based on buyer needs and each market's competitive environment;
• Collaborate with product, sales and marketing teams to develop the go-to-market strategy for products;
• Develop clear benefit-based messaging to support all product-related materials and sales collaterals;
• Partner with demand generation teams to build demand for product;
• Monitor the competitive landscape and identify moves in the market that create opportunities or impact the existing product performance;
• Partner with the Product team to assess the products’ performance and adjust positioning and messaging to achieve product-market fit;
• Regularly revisit customer needs and competitive landscape to drive product refinements;
   

QUALIFICATIONS

• 3+ years of experience in B2B Product Marketing;
• Solid writing and presentation skills, with the ability to simplify complex information and keep audiences compelled no matter what the topic;
• Strong communication and influencing skills, able to cultivate relationships with senior stakeholders within the company;
• Experience working with and launching SaaS products (preferred);
• Previous experience in the FMCG industry / FMCG market research (preferred);
   

WE OFFER

• Work in an international, multicultural environment
• Exposure to global stakeholders
• Hybrid working module
• Private medical coverage
• Attractive Benefits package
• Internal recognition program
• Volunteer time off
   

#LI-ACH

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com 

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.