Primary Objectives: Develops tactics and action plans to orchestrate multi-channel marketing programs that drive marketing-sourced leads for further nurturing through marketing, aligned with NielsenIQ’s business goals.

Geographic Coverage: India region

Reporting Line: The position reports to Marketing Acceleration Leader of APAC & India

Key Responsibilities

• Based in India, the incumbent will work as part of a larger regional marketing and communications team to create actionable interest and excitement for NielsenIQ’s products or services, to attract new contacts and drive revenue.
• Key responsibilities of the role include developing campaign tactics and action plans through multiple channels to drive marketing qualified and sales accepted leads towards commercial teams within the region, aligned with NielsenIQ’s business goals and in alignment with the marketing acceleration leader of the cluster.

Full role description here:

• Leads segment identification and persona targeting based on product marketing and commercial teams’ inputs. 
• With reusability of approaches in mind developing, optimizing and executing long- to short-term multi-channel campaigns to activate demand and drive marketing-sourced leads from the middle of the funnel to the sales pipeline
• With scalability in mind, develops, optimizes and executes long-term (up to “always-on campaigns”) to short-term multi-channel campaigns to create relevant awareness, interest, consideration and drive marketing-sourced leads.
• Considers international reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intent. 
• Works closely with product marketing and other demand generation colleagues within the regional team and wherever necessary across international markets, to ensure that tactics and action plans are aligned with the regional marketing and commercial goals and strategies across international markets.
• Be in regular exchange with functional peers across geographies and Centers of Excellence to share experience, learnings and further development and expansion of own skill set.
• When required, collaborates and works alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital etc.) contributing to processes and strategies.
• Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows including usage of CRM tools
• Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches
• Delivers performance reports to the team, leadership and corporate departments

Skills

• Confident, critical and creative thinking
• Self-driven and initiative, trying new techniques or testing existing ones.
• Ability to adapt based on data, keeping a pulse on metrics.
• Cosmopolitan international responsibility and cross-cultural sensitivity
• Strong communication skills, oral and writing - promotional texts, business writing for emails, social media and content marketing. This role requires interacting with Sales/Commercial teams, Marketing and Communications on a regular basis. It is important that the individual not only communicates campaign logistics, but also about the performance and reinforces that campaigns are based on what will truly resonate with the intended audience.
• Accustomed to being a marketer that works closely with the business as a strategic partner in driving business growth and contribute to the bottom line.
• Fluent in English (written and spoken), additional languages would be an advantage.
• Essential hard skills - Tech-savvy, MS Office Suite (Word, PPT, Excel), Wordpress, familiar with website metrics and marketing CRM/software automation platforms e.g., Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, etc.
• Experience in analysing campaign effectiveness and optimizing campaigns for greater ROI

Qualifications

• Bachelor’s or Master’s degree in marketing, communications or business
• At least 2 to 3 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role
• Experience in digital marketing and social media (SEO experience is an advantage), related role focused on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage)

About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View. 

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com 

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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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