SMB Marketing Manager : B2B Experience Required

  • Atlanta, GA, USA
  • Employees can work remotely
  • Full-time
  • Career Site Team: Marketing and Communications

Job Description

SMB Marketing Manager : B2B Experience Required

North America Focus

Employees can work remotely – must be US-based

Reference ID: REF19558C

About this job

SMB Segment will continue to be a high-growth segment for NielsenIQ.

SMB Marketing Demand Generation will play a critical role in building the SMB Marketing plans and executing multi-channel marketing campaigns that drive interest in the industry for NielsenIQ brand and our solutions. The objective for the SMB Marketing Demand Generation role is to build & manage SMB Marketing campaigns, build awareness of our brand, drive engagement with our content and fuel the sales funnel with Early Qualified Leads (EQLs), Marketing Qualified Leads (MQLs), which will be nurtured to drive conversions and sales revenue.

Responsibilities

 Responsibilities include developing and implementing end-to-end integrated digital marketing campaigns with focus on reaching a broad audience to drive awareness and interest to our suite of solutions.

  • Build out 1H, 2H SMB Marketing Strategy, Plan & Calendar in support of SMB Bus. Unit and responsible for SMB Marketing performance and results.
  • Develop SMB Marketing Campaign plans and architecture to support the full-life cycle of campaign flow from Discover, Learn, Try, Buy and Advocate.
  • Implement and manage multi-channel campaigns to activate demand and drive EQLs, MQLs and fuel the sales pipeline.
  • Build segmentation lists for email campaigns using a CRM platform. Work with content team, marketing ops and creative team to build compelling assets and ensure timely execution of marketing campaigns.
  • Build & Publish marketing KPI reports across marketing channels.
  • Collaborate w/ Brand Teams to ensure messaging & positioning for SMB
  • Analyze E2E campaign performance to inform tactics and iterate as necessary.
  • Work collaboratively with marketing ops and creative teams to ensure timely deployment of email campaigns.
  • Collaborate w/ digital team to publish content on the website in a timely manner.
  • In collaboration with the content team (global, product) direct, build and manage content plans across social posts, articles, video, and gated content.
  • Team w/ SMB Sales to develop SMB Marketing drumbeat and engagement to drive new client acquisition through tailored promotional offers.

Qualifications

Curiosity drives your interest in what moves the market. You like to stay up-to-date on topical issues, and identify innovative marketing opportunities. Being part of a team is important to you, and you thrive on pushing to achieve team goals. You’re known for your willingness to get things accomplished, even if the path towards it is complicated. You enjoy building a marketing narrative around product solutions and motivated by campaign success metrics, and you manage relationships and expectations as well as you manage projects. Your work speaks for itself!

  • Bachelor’s degree in marketing or business.
  • 5+ years of marketing or related commercial experience in the B2B environment, preferably executing some of the same tasks to be managed in the role.
  • 5+ years of experience in digital marketing or commercial / sales across all digital marketing channels (display, paid social, paid search, programmatic, native, SEO, email) design and content support, campaign development and campaign measurement.
  • Understanding of multiple marketing channels including email, paid social media, Google Ads and digital advertising.
  • Experience with CRM and marketing automation platforms such as MS Dynamics preferred.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Our Benefits

  • Flexible working environment
  • Health insurance
  • Parental leave
  • Life assurance

About NielsenIQ

NielsenIQ is a global measurement and data analytics company providing the most complete and trusted view of consumers and markets in 90 countries covering 90% of the world’s population. Focusing on consumer-packaged goods manufacturers and FMCG and retailers, we enable customers to defy what’s possible. How? We combine unparalleled datasets, pioneering technology, and the industry’s top talent to create insights that unlock innovation. Join us and change the landscape.

Learn more at: www.niq.com

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Our commitment to Diversity, Equity, and Inclusion

NielsenIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

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