ABOUT THE ROLE

Key responsibilities of the role include developing campaign tactics and action plans through multiple channels to drive marketing qualified and sales accepted leads towards commercial teams within the region, aligned with NielsenIQ’s business goals and in alignment with the marketing and communications leader of the cluster. 

RESPONSIBILITIES

• Leads segment identification and persona targeting based on product marketing and commercial teams’ inputs.  

• With reusability of approaches in mind developing, optimizing and executing long- to short-term multi-channel campaigns to activate demand and drive marketing-sourced leads from the middle of the funnel to the sales pipeline 

• With scalability in mind, develops, optimizes and executes long-term (up to “always-on campaigns”) to short-term multi-channel campaigns to create relevant awareness, interest, consideration and drive marketing-sourced leads. 

• Considers international reusability in creating and deriving NielsenIQ regional narrative, products and services related marketing content, based on or in context of the bigger NielsenIQ narrative, through compelling storytelling to drive desired regional perception, interaction, purchase consideration and purchase intend.  

• Works closely with product marketing and other demand generation colleagues within the regional team and wherever necessary across international markets, to ensure that tactics and action plans are aligned with the regional M&C and commercial goals and strategies across international markets. 

• Be in regular exchange with functional peers across geographies and Centers of Excellence to share experience, learnings and further development and expansion of own skill set. 

• When required, collaborates and works alongside other departments, i.e. Center of Excellence (Product Marketing, PR/Communications, Marketing Analytics and SMB) and corporate teams (content, brand, events, digital etc.) contributing to processes and strategies. 

• Leverages marketing automation infrastructure and lead management processes to streamline, automate and measure all marketing tasks and workflows 

• Leverages standardized reports to monitor, analyse and optimize campaigns and provide insight and learning into driving relevant qualified marketing and sales accepted leads as well as contributing to continuous refinement of reporting approaches 

• Delivers performance reports to the team, leadership and corporate departments 

REQUIREMENTS 

• Bachelor’s or Master’s degree in marketing, communications or business 

• At least 1-2 years of marketing, communications or related commercial experience, in FMCG B2B environment and or/tech, preferably executing some of the same tasks to be managed in the role 

• Experience in digital marketing and social media (SEO experience is an advantage), related role focussed on awareness and content creation, and/or commercial / sales role with a focus on lead generation (analytical experience would be an advantage) 

• Experience with ERP/CRM and marketing automation platforms e.g. Microsoft Dynamics, Salesforce, Pardot, Salesforce Marketing Cloud as well as paid social media, Google Ads, Google Analytics, PowerBI, Sprinklr, Excel 

• Experience in analyzing campaign effectiveness at each level of the funnel

• Confident, critical, and creative thinking 

• Self-driven and initiative, trying new techniques or testing existing ones. 

• Ability to adapt based on data, keeping a pulse on metrics.  

• Cosmopolitan international responsibility and cross-cultural sensitivity 

• Strong communication skills, oral and writing - promotional texts, business writing for emails, social media and content marketing. This role requires interacting with Sales/Commercial teams, Marketing and Communications on a regular basis. It is important that the individual not only communicates campaign logistics, but also about the performance and reinforces that campaigns are based on what will truly resonate with the intended audience.  

• Accustomed to being a marketer that works closely with the business as a strategic partner in driving business growth and contribute to the bottom line. 

• Fluent in English and Polish (written and spoken), additional European languages would be an advantage. 

• Hard skills - Tech-savvy, MS Office Suite, Wordpress, website metrics and marketing CRM/software tools 

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About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.  We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.